How popular isBeautyblender in search?
In August 2026, there were an estimated 165K branded searches for Beautyblender worldwide which is down 17.9% over the last 11 months. Beautyblender holds 60.8% estimated Share of Search among makeup sponge brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Beautyblender60.8%
Real Techniques22.3%- EcoTools10%
- Aesthetica6.7%
Morphe0.12%- Juno & Co0.1%
Follow Beautyblender and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which makeup sponge brands compete with Beautyblender?
Share of Search by month for Beautyblender, Real Techniques, EcoTools, Aesthetica. The figures are in the table below the chart.
View monthly share of search table
| Month | Beautyblender | Real Techniques | EcoTools | Aesthetica | Morphe | Juno & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 22.4% | 10% | 6.7% | 0.12% | 0.08% |
| Nov 2025 | 54.7% | 30% | 9% | 6% | 0.13% | 0.11% |
| Dec 2025 | 56.3% | 30.8% | 7.6% | 5.1% | 0.11% | 0.09% |
| Jan 2026 | 57.1% | 25.6% | 9.4% | 7.7% | 0.13% | 0.09% |
| Feb 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| Mar 2026 | 59.5% | 21.8% | 11.9% | 6.5% | 0.09% | 0.09% |
| Apr 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| May 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.09% | 0.09% |
| Jun 2026 | 58.6% | 21.5% | 11.8% | 7.9% | 0.11% | 0.11% |
| Jul 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.13% |
| Aug 2026 | 60.8% | 22.3% | 10% | 6.7% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 165K | +22.2% | +4.9 points | |
| 2, held 2nd | 22.3% | 60.5K | 0% | -2.8 points | |
| 3, held 3rd | 10% | 27.1K | 0% | -1.2 points | |
| 4, held 4th | 6.7% | 18.1K | 0% | -0.8 points | |
| 5, moved from 6th to 5th | 0.12% | 320 | +23.1% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.1% | 260 | -18.8% | 0 pointsmoved from 5th to 6th |
60.8%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.
22.3%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.8 points.
3.EcoTools
10%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Morphe0.12%
Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
0.1%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Beautyblender and its closest rivals
- Beautyblender vs Real Techniques: compare search popularity
- Beautyblender vs EcoTools: compare search popularity
- Beautyblender vs Aesthetica: compare search popularity
- Beautyblender vs Morphe: compare search popularity
- Beautyblender vs Juno & Co: compare search popularity
- Compare Beautyblender with any brand
How has branded search demand for Beautyblender changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Beautyblender worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Beautyblender’s estimated Share of Search among makeup sponge brands worldwide peaked at 60.8% in August 2026 and was lowest at 54.7% in November 2025.
How did search popularity change for makeup sponge brands worldwide in August 2026?
6 changes
In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%.
In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 25.1% to 22.3%.
In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.
In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.
In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.
In August 2026, Juno & Co fell from 5th to 6th among makeup sponge brands worldwide.
How is Beautyblender measured?
Brandwave collects information about searches that people make online using Beautyblender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beautyblender
Do you work for Beautyblender? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Beautyblender your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.