How popular isMorphe in search?
In August 2026, there were an estimated 320 branded searches for Morphe worldwide which is down 17.9% over the last 11 months. Morphe holds 0.12% estimated Share of Search among makeup sponge brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Beautyblender60.8%
Real Techniques22.3%- EcoTools10%
- Aesthetica6.7%
Morphe0.12%Juno & Co0.1%
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Which makeup sponge brands compete with Morphe?
Share of Search by month for Beautyblender, Real Techniques, EcoTools, Aesthetica, Morphe. The figures are in the table below the chart.
View monthly share of search table
| Month | Beautyblender | Real Techniques | EcoTools | Aesthetica | Morphe | Juno & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 22.4% | 10% | 6.7% | 0.12% | 0.08% |
| Nov 2025 | 54.7% | 30% | 9% | 6% | 0.13% | 0.11% |
| Dec 2025 | 56.3% | 30.8% | 7.6% | 5.1% | 0.11% | 0.09% |
| Jan 2026 | 57.1% | 25.6% | 9.4% | 7.7% | 0.13% | 0.09% |
| Feb 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| Mar 2026 | 59.5% | 21.8% | 11.9% | 6.5% | 0.09% | 0.09% |
| Apr 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| May 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.09% | 0.09% |
| Jun 2026 | 58.6% | 21.5% | 11.8% | 7.9% | 0.11% | 0.11% |
| Jul 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.13% |
| Aug 2026 | 60.8% | 22.3% | 10% | 6.7% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 165K | +22.2% | +4.9 points | |
| 2, held 2nd | 22.3% | 60.5K | 0% | -2.8 points | |
| 3, held 3rd | 10% | 27.1K | 0% | -1.2 points | |
| 4, held 4th | 6.7% | 18.1K | 0% | -0.8 points | |
| 5, moved from 6th to 5th | 0.12% | 320 | +23.1% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.1% | 260 | -18.8% | 0 pointsmoved from 5th to 6th |
60.8%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.
22.3%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.8 points.
3.EcoTools
10%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Morphe0.12%
Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
0.1%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Morphe and its closest rivals
How has branded search demand for Morphe changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Morphe worldwide fell from 390 to 320.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup sponge brands worldwide held steady at 0.12%.
How did search popularity change for makeup sponge brands worldwide in August 2026?
6 changes
In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%.
In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 25.1% to 22.3%.
In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.
In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.
In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.
In August 2026, Juno & Co fell from 5th to 6th among makeup sponge brands worldwide.
Where does Morphe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup sponge brands | 5th of 6 | 0.12% | Shown above |
| Makeup brush brands | 5th of 5 | 0.19% | Show ranking |
How is Morphe measured?
Brandwave collects information about searches that people make online using Morphe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- morphe nz
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Is Morphe your brand?
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