Brandwave

Makeup sponge brands:Which brands are most popular in search?

In August 2026, Beautyblender was the most searched among makeup sponge brands worldwide, with an estimated 165K branded searches and 60.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beautyblender60.8%
  2. Real Techniques22.3%
  3. EcoTools10%
  4. Aesthetica6.7%
  5. Morphe0.12%
  6. Juno & Co0.1%

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Share of SearchLeaderboard

Compare the makeup sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among makeup sponge brands worldwide, by month

Share of Search by month for Beautyblender, Real Techniques, EcoTools, Aesthetica. The figures are in the table below the chart.

View monthly share of search table
MonthBeautyblenderReal TechniquesEcoToolsAestheticaMorpheJuno & Co
Oct 202560.7%22.4%10%6.7%0.12%0.08%
Nov 202554.7%30%9%6%0.13%0.11%
Dec 202556.3%30.8%7.6%5.1%0.11%0.09%
Jan 202657.1%25.6%9.4%7.7%0.13%0.09%
Feb 202656%25.1%11.2%7.5%0.11%0.09%
Mar 202659.5%21.8%11.9%6.5%0.09%0.09%
Apr 202656%25.1%11.2%7.5%0.11%0.09%
May 202656%25.1%11.2%7.5%0.09%0.09%
Jun 202658.6%21.5%11.8%7.9%0.11%0.11%
Jul 202656%25.1%11.2%7.5%0.11%0.13%
Aug 202660.8%22.3%10%6.7%0.12%0.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Beautyblender

    60.8%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.

  2. 2.Real Techniques

    22.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.EcoTools

    10%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Aesthetica

    6.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Morphe

    0.12%

    Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Juno & Co

    0.1%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among makeup sponge brands worldwide?

In August 2026, Beautyblender was the most searched among makeup sponge brands worldwide, with an estimated 165K branded searches and 60.8% estimated Share of Search within this set. Real Techniques is in 2nd place, 38.5 percentage points behind at 22.3% Share of Search.

Global makeup sponge brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Beautyblender60.7% → 60.8%60.8%Aug 202654.7%Nov 20251st
Real Techniques22.4% → 22.3%30.8%Dec 202521.5%Jun 20262nd
EcoTools10%11.9%Mar 20267.6%Dec 20253rd
Aesthetica6.7%7.9%Jun 20265.1%Dec 20254th
Morphe0.12%0.13%Jan 20260.09%May 20265th
Juno & Co0.08% → 0.1%0.13%Jul 20260.08%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Beautyblender’s estimated Share of Search among makeup sponge brands worldwide peaked at 60.8% in August 2026 and was lowest at 54.7% in November 2025.
  • Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup sponge brands worldwide peaked at 30.8% in December 2025 and was lowest at 21.5% in June 2026.
  • Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup sponge brands worldwide peaked at 11.9% in March 2026 and was lowest at 7.6% in December 2025.
  • Across the 11 months ending August 2026, Aesthetica’s estimated Share of Search among makeup sponge brands worldwide peaked at 7.9% in June 2026 and was lowest at 5.1% in December 2025.
  • Across the 11 months ending August 2026, Beautyblender, Real Techniques, EcoTools, Aesthetica, Morphe and Juno & Co held steady: their estimated Share of Search among makeup sponge brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for makeup sponge brands worldwide in August 2026?

  1. In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%.

  2. In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 25.1% to 22.3%.

  3. In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.

  4. In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.

  5. In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.

  6. In August 2026, Juno & Co fell from 5th to 6th among makeup sponge brands worldwide.

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