Brandwave

How popular isReal Techniques in search?

In August 2026, there were an estimated 60.5K branded searches for Real Techniques worldwide which is down 18.2% over the last 11 months. Real Techniques holds 22.3% estimated Share of Search among makeup sponge brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beautyblender60.8%
  2. Real Techniques22.3%
  3. EcoTools10%
  4. Aesthetica6.7%
  5. Morphe0.12%
  6. Juno & Co0.1%
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Which makeup sponge brands compete with Real Techniques?

Real Techniques against makeup sponge brands worldwide, by month

Share of Search by month for Beautyblender, Real Techniques, EcoTools, Aesthetica. The figures are in the table below the chart.

View monthly share of search table
MonthBeautyblenderReal TechniquesEcoToolsAestheticaMorpheJuno & Co
Oct 202560.7%22.4%10%6.7%0.12%0.08%
Nov 202554.7%30%9%6%0.13%0.11%
Dec 202556.3%30.8%7.6%5.1%0.11%0.09%
Jan 202657.1%25.6%9.4%7.7%0.13%0.09%
Feb 202656%25.1%11.2%7.5%0.11%0.09%
Mar 202659.5%21.8%11.9%6.5%0.09%0.09%
Apr 202656%25.1%11.2%7.5%0.11%0.09%
May 202656%25.1%11.2%7.5%0.09%0.09%
Jun 202658.6%21.5%11.8%7.9%0.11%0.11%
Jul 202656%25.1%11.2%7.5%0.11%0.13%
Aug 202660.8%22.3%10%6.7%0.12%0.1%
Sep 2026——————

  1. 1.Beautyblender

    60.8%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.

  2. 2.Real Techniques

    22.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.EcoTools

    10%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Aesthetica

    6.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Morphe

    0.12%

    Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Juno & Co

    0.1%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Real Techniques and its closest rivals

How has branded search demand for Real Techniques changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Real Techniques worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup sponge brands worldwide peaked at 30.8% in December 2025 and was lowest at 21.5% in June 2026.

How did search popularity change for makeup sponge brands worldwide in August 2026?

  1. In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%.

  2. In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 25.1% to 22.3%.

  3. In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.

  4. In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.

  5. In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.

  6. In August 2026, Juno & Co fell from 5th to 6th among makeup sponge brands worldwide.

Where does Real Techniques compete?

Real Techniques is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup sponge brands2nd of 622.3%Shown above
Makeup brush brands2nd of 535.9%Show ranking

How is Real Techniques measured?

Brandwave collects information about searches that people make online using Real Techniques’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • real techniques

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How the Brand Demand Index is measured

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