Brandwave

How popular isEcoTools in search?

In August 2026, there were an estimated 27.1K branded searches for EcoTools worldwide which is down 18.1% over the last 11 months. EcoTools holds 10% estimated Share of Search among makeup sponge brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beautyblender60.8%
  2. Real Techniques22.3%
  3. EcoTools10%
  4. Aesthetica6.7%
  5. Morphe0.12%
  6. Juno & Co0.1%
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Which makeup sponge brands compete with EcoTools?

EcoTools against makeup sponge brands worldwide, by month

Share of Search by month for Beautyblender, Real Techniques, EcoTools, Aesthetica. The figures are in the table below the chart.

View monthly share of search table
MonthBeautyblenderReal TechniquesEcoToolsAestheticaMorpheJuno & Co
Oct 202560.7%22.4%10%6.7%0.12%0.08%
Nov 202554.7%30%9%6%0.13%0.11%
Dec 202556.3%30.8%7.6%5.1%0.11%0.09%
Jan 202657.1%25.6%9.4%7.7%0.13%0.09%
Feb 202656%25.1%11.2%7.5%0.11%0.09%
Mar 202659.5%21.8%11.9%6.5%0.09%0.09%
Apr 202656%25.1%11.2%7.5%0.11%0.09%
May 202656%25.1%11.2%7.5%0.09%0.09%
Jun 202658.6%21.5%11.8%7.9%0.11%0.11%
Jul 202656%25.1%11.2%7.5%0.11%0.13%
Aug 202660.8%22.3%10%6.7%0.12%0.1%
Sep 2026——————

  1. 1.Beautyblender

    60.8%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.

  2. 2.Real Techniques

    22.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.EcoTools

    10%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Aesthetica

    6.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Morphe

    0.12%

    Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Juno & Co

    0.1%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between EcoTools and its closest rivals

How has branded search demand for EcoTools changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for EcoTools worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup sponge brands worldwide peaked at 11.9% in March 2026 and was lowest at 7.6% in December 2025.

How did search popularity change for makeup sponge brands worldwide in August 2026?

  1. In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%.

  2. In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 25.1% to 22.3%.

  3. In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.

  4. In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.

  5. In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.

  6. In August 2026, Juno & Co fell from 5th to 6th among makeup sponge brands worldwide.

Where does EcoTools compete?

EcoTools is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Loofah brands4th of 62.5%Show ranking
Bath sponge brands3rd of 62.7%Show ranking
Body brush brands4th of 62.9%Show ranking
Makeup sponge brands3rd of 610%Shown above
Makeup brush brands3rd of 516.1%Show ranking

How is EcoTools measured?

Brandwave collects information about searches that people make online using EcoTools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ecotools

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How the Brand Demand Index is measured

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