EcoTools vs Spongeables:Which is more popular by branded search?
In August 2026, EcoTools had more branded searches than Spongeables among bath sponge brands worldwide. EcoTools was estimated to have 27.1K branded searches compared to Spongeables’ 480, and held a 2.7% Share of Search versus Spongeables’ 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EcoTools or Spongeables?
Compare the bath sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EcoTools, Spongeables. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Shop | Konjac | EcoTools | Sud Scrub | Buf-Puf | Spongeables |
|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 22.1% | 3% | 0.73% | 0.08% | 0.04% |
| Nov 2025 | 77.9% | 19.2% | 2.1% | 0.63% | 0.06% | 0.03% |
| Dec 2025 | 78.1% | 19.3% | 1.7% | 0.77% | 0.06% | 0.04% |
| Jan 2026 | 62.8% | 34.3% | 2.1% | 0.75% | 0.08% | 0.04% |
| Feb 2026 | 66.6% | 29.8% | 2.7% | 0.8% | 0.09% | 0.06% |
| Mar 2026 | 70.5% | 25.8% | 2.8% | 0.69% | 0.14% | 0.04% |
| Apr 2026 | 66.6% | 29.8% | 2.7% | 0.8% | 0.1% | 0.05% |
| May 2026 | 66.7% | 29.8% | 2.7% | 0.65% | 0.09% | 0.05% |
| Jun 2026 | 62% | 33.9% | 3.1% | 0.91% | 0.1% | 0.07% |
| Jul 2026 | 61.8% | 33.8% | 3% | 1.1% | 0.1% | 0.07% |
| Aug 2026 | 66.5% | 29.7% | 2.7% | 0.98% | 0.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the EcoTools and Spongeables comparison changed over the last 12 months?
3 findings
- EcoTools was ahead of Spongeables in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among bath sponge brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Spongeables’ estimated Share of Search among bath sponge brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for bath sponge brands worldwide in August 2026?
1 change
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EcoTools’ and Spongeables’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EcoTools
1 branded search term
- ecotools
Spongeables
1 branded search term
- spongeables

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.