Brandwave

How popular isBuf-Puf in search?

In August 2026, there were an estimated 1K branded searches for Buf-Puf worldwide which is up 13.6% over the last 11 months. Buf-Puf holds 0.1% estimated Share of Search among bath sponge brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop66.5%
  2. Konjac29.7%
  3. EcoTools2.7%
  4. Sud Scrub0.98%
  5. Buf-Puf0.1%
  6. Spongeables0.05%
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Which bath sponge brands compete with Buf-Puf?

Buf-Puf against bath sponge brands worldwide, by month

Share of Search by month for Body Shop, Konjac, EcoTools, Buf-Puf. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopKonjacEcoToolsSud ScrubBuf-PufSpongeables
Oct 202574%22.1%3%0.73%0.08%0.04%
Nov 202577.9%19.2%2.1%0.63%0.06%0.03%
Dec 202578.1%19.3%1.7%0.77%0.06%0.04%
Jan 202662.8%34.3%2.1%0.75%0.08%0.04%
Feb 202666.6%29.8%2.7%0.8%0.09%0.06%
Mar 202670.5%25.8%2.8%0.69%0.14%0.04%
Apr 202666.6%29.8%2.7%0.8%0.1%0.05%
May 202666.7%29.8%2.7%0.65%0.09%0.05%
Jun 202662%33.9%3.1%0.91%0.1%0.07%
Jul 202661.8%33.8%3%1.1%0.1%0.07%
Aug 202666.5%29.7%2.7%0.98%0.1%0.05%
Sep 2026——————

  1. 1.Body Shop

    66.5%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  2. 2.Konjac

    29.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.EcoTools

    2.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Sud Scrub

    0.98%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Buf-Puf

    0.1%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.Spongeables

    0.05%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between Buf-Puf and its closest rivals

How has branded search demand for Buf-Puf changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Buf-Puf worldwide rose from 880 to 1K.
  • Across the 11 months ending August 2026, Buf-Puf’s estimated Share of Search among bath sponge brands worldwide held steady, from 0.08% to 0.1%.

How did search popularity change for bath sponge brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among bath sponge brands worldwide, from 61.8% to 66.5%.

  2. In August 2026, Konjac lost estimated Share of Search among bath sponge brands worldwide, from 33.8% to 29.7%.

  3. Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Buf-Puf worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Buf-Puf measured?

Brandwave collects information about searches that people make online using Buf-Puf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • buf puf

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How the Brand Demand Index is measured

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