Brandwave

How popular isSud Scrub in search?

In August 2026, there were an estimated 11.5K branded searches for Sud Scrub worldwide which is up 22.3% over the last 11 months. Sud Scrub holds 0.68% estimated Share of Search among bath sponge brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop79.8%
  2. Konjac17.8%
  3. EcoTools1.6%
  4. Sud Scrub0.68%
  5. Buf-Puf0.06%
  6. Spongeables0.03%
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Which bath sponge brands compete with Sud Scrub?

Sud Scrub against bath sponge brands worldwide, by month

Share of Search by month for Body Shop, Konjac, Sud Scrub. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopKonjacEcoToolsSud ScrubBuf-PufSpongeables
Oct 202585%12.7%1.7%0.49%0.05%0.02%
Nov 202587.6%10.8%1.2%0.41%0.03%0.02%
Dec 202587.7%10.8%0.97%0.49%0.04%0.02%
Jan 202677.1%21.1%1.3%0.52%0.05%0.02%
Feb 202679.9%17.9%1.6%0.54%0.05%0.04%
Mar 202682.6%15.1%1.7%0.47%0.08%0.02%
Apr 202679.9%17.9%1.6%0.54%0.06%0.03%
May 202680%17.9%1.6%0.45%0.05%0.03%
Jun 202676.4%20.9%1.9%0.65%0.06%0.04%
Jul 202676.3%20.9%1.9%0.8%0.06%0.04%
Aug 202679.8%17.8%1.6%0.68%0.06%0.03%
Sep 2026——————
  1. 1.Body Shop

    79.8%

    Held 1st. 1.3M estimated branded searches, +22.4% vs prior month. Share +3.5 points.

  2. 2.Konjac

    17.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.EcoTools

    1.6%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Sud Scrub

    0.68%

    Held 4th. 11.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Buf-Puf

    0.06%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.Spongeables

    0.03%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between Sud Scrub and its closest rivals

How has branded search demand for Sud Scrub changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sud Scrub worldwide rose from 9.4K to 11.5K.
  • Across the 11 months ending August 2026, Sud Scrub’s estimated Share of Search among bath sponge brands worldwide held steady, from 0.49% to 0.68%.

How did search popularity change for bath sponge brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among bath sponge brands worldwide, from 76.3% to 79.8%.

  2. In August 2026, Konjac lost estimated Share of Search among bath sponge brands worldwide, from 20.9% to 17.8%.

  3. Estimated monthly branded searches for Sud Scrub worldwide rose 22.3% over 11 measured months, from 9.4K to 11.5K in August 2026.

  4. Estimated monthly branded searches for Buf-Puf worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Sud Scrub compete?

Sud Scrub is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Loofah brands6th of 60.65%Show ranking
Bath sponge brands4th of 60.68%Shown above

How is Sud Scrub measured?

Brandwave collects information about searches that people make online using Sud Scrub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • sud scrub
  • sudscrub

Do you work for Sud Scrub? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Sud Scrub your brand?

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