EcoTools vs Morphe:Which is more popular by branded search?
In August 2026, EcoTools had more branded searches than Morphe among makeup sponge brands worldwide. EcoTools was estimated to have 27.1K branded searches compared to Morphe’s 320, and held a 10% Share of Search versus Morphe’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EcoTools or Morphe?
Compare the makeup sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EcoTools, Morphe. The figures are in the table below the chart.
View monthly share of search table
| Month | Beautyblender | Real Techniques | EcoTools | Aesthetica | Morphe | Juno & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 22.4% | 10% | 6.7% | 0.12% | 0.08% |
| Nov 2025 | 54.7% | 30% | 9% | 6% | 0.13% | 0.11% |
| Dec 2025 | 56.3% | 30.8% | 7.6% | 5.1% | 0.11% | 0.09% |
| Jan 2026 | 57.1% | 25.6% | 9.4% | 7.7% | 0.13% | 0.09% |
| Feb 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| Mar 2026 | 59.5% | 21.8% | 11.9% | 6.5% | 0.09% | 0.09% |
| Apr 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| May 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.09% | 0.09% |
| Jun 2026 | 58.6% | 21.5% | 11.8% | 7.9% | 0.11% | 0.11% |
| Jul 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.13% |
| Aug 2026 | 60.8% | 22.3% | 10% | 6.7% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the EcoTools and Morphe comparison changed over the last 12 months?
3 findings
- EcoTools was ahead of Morphe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup sponge brands worldwide held steady at 10%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup sponge brands worldwide held steady at 0.12%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for makeup sponge brands worldwide in August 2026?
2 changes
In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.
In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using EcoTools’ and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.