Aesthetica vs EcoTools:Which is more popular by branded search?
In August 2026, EcoTools had more branded searches than Aesthetica among makeup sponge brands worldwide. EcoTools was estimated to have 27.1K branded searches compared to Aesthetica’s 18.1K, and held a 10% Share of Search versus Aesthetica’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aesthetica or EcoTools?
Compare the makeup sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EcoTools, Aesthetica. The figures are in the table below the chart.
View monthly share of search table
| Month | Beautyblender | Real Techniques | EcoTools | Aesthetica | Morphe | Juno & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 22.4% | 10% | 6.7% | 0.12% | 0.08% |
| Nov 2025 | 54.7% | 30% | 9% | 6% | 0.13% | 0.11% |
| Dec 2025 | 56.3% | 30.8% | 7.6% | 5.1% | 0.11% | 0.09% |
| Jan 2026 | 57.1% | 25.6% | 9.4% | 7.7% | 0.13% | 0.09% |
| Feb 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| Mar 2026 | 59.5% | 21.8% | 11.9% | 6.5% | 0.09% | 0.09% |
| Apr 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.09% |
| May 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.09% | 0.09% |
| Jun 2026 | 58.6% | 21.5% | 11.8% | 7.9% | 0.11% | 0.11% |
| Jul 2026 | 56% | 25.1% | 11.2% | 7.5% | 0.11% | 0.13% |
| Aug 2026 | 60.8% | 22.3% | 10% | 6.7% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aesthetica and EcoTools comparison changed over the last 12 months?
3 findings
- EcoTools was ahead of Aesthetica in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aesthetica’s estimated Share of Search among makeup sponge brands worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup sponge brands worldwide held steady at 10%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for makeup sponge brands worldwide in August 2026?
2 changes
In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%.
In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Aesthetica’s and EcoTools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesthetica
1 branded search term
- aesthetica
EcoTools
1 branded search term
- ecotools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.