Brandwave

Bobbi Brown vs Morphe:Which is more popular?

In September 2026, Morphe had more branded searches than Bobbi Brown among makeup and cosmetics brands worldwide. Morphe had about 450,000 branded searches, while Bobbi Brown had 246,000. Morphe made up 5.2% of all makeup and cosmetics brand searches we track, and Bobbi Brown accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, neither Bobbi Brown nor Morphe appeared in any of the five answers.

Among makeup and cosmetics brands worldwide in September 2026

Who do people search for more?

Morphe, about 83% more searches than Bobbi Brown

Morphe 450K searchesBobbi Brown 246K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bobbi Brown in 0 of 5Morphe in 0 of 5

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bobbi Brown nor Morphe showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. Makeup by Mario7th
  8. L'Oréal Paris8th
  9. +3 more
  10. Morphe–
  11. Bobbi Brown–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bobbi Brown or Morphe more popular in search?

This chart shows how often people search Google for Bobbi Brown and Morphe by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Bobbi Brown and Morphe among makeup and cosmetics brands worldwide, by month

Share of searches by month for Morphe, Bobbi Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPopRevlon
Oct 202513.9%11.3%9.2%7.6%9.2%7.6%6.2%1.5%2.8%3.4%3.4%2.3%3.4%2.3%2.3%
Nov 202518.2%10%5.4%6.6%22.3%6.6%4.5%1.3%1.6%3.7%2.5%2.5%2.5%1.6%1.3%
Dec 202521.3%11.6%7.8%7.8%7.8%7.8%5.2%1.9%2.3%3.5%2.9%2.3%2.9%2.3%1.9%
Jan 202613.9%9.3%7.6%7.6%11.3%7.6%5.1%2.3%3.4%3.4%3.4%2.3%2.8%2.8%2.3%
Feb 202613.7%11.2%9.2%7.5%9.2%7.5%6.2%2.3%2.8%3.4%2.8%2.3%2.8%2.3%2.3%
Mar 202615.5%12.6%8.5%8.5%6.9%6.9%5.7%3.1%3.1%3.8%3.1%3.1%3.1%2.5%2.1%
Apr 202614%11.5%9.5%9.5%7.7%7.7%6.3%3.5%2.8%3.5%2.8%2.8%2.3%2.3%2.3%
May 202613.2%10.8%8.9%8.9%7.3%5.9%4.9%3.3%2.7%4%2.7%2.7%7.3%2.2%2.2%
Jun 202615.3%10.3%10.3%8.5%6.9%5.7%4.6%3.8%3.1%3.8%3.1%2.5%3.1%2.5%2.1%
Jul 202617.5%9.6%9.6%7.9%7.9%7.9%5.3%3.5%2.9%3.5%2.9%2.4%2.9%2.9%2.4%
Aug 202617.3%9.5%9.5%7.8%9.5%6.3%5.2%4.2%2.8%3.5%2.8%2.8%2.8%2.3%2.3%
Sep 202617.4%9.5%9.5%7.8%7.8%6.4%5.2%5.2%3.5%3.5%2.8%2.8%2.8%2.3%2.3%

How has the Bobbi Brown and Morphe comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Morphe took it in April 2026.
  • Across the 12 months ending September 2026, Bobbi Brown’s share of searches among makeup and cosmetics brands worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 368K to 246K.
  • Across the 12 months ending September 2026, Morphe’s share of searches among makeup and cosmetics brands worldwide moved from 1.5% to 5.2%, and its estimated monthly branded searches moved from 165K to 450K.

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

3 changes

  1. In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 9th among makeup and cosmetics brands worldwide, with 3.5% of the searches.

  2. In September 2026, Morphe gained share of searches among makeup and cosmetics brands worldwide, from 4.2% to 5.2%.

  3. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobbi Brown’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobbi Brown

1 branded search term

  • bobbi brown

Morphe

1 branded search term

  • morphe

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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