Aesthetica vs Morphe:Which is more popular by branded search?

Name: Aesthetica vs Morphe: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Aesthetica had more branded searches than Morphe among makeup sponge brands worldwide. Aesthetica was estimated to have 18.1K branded searches compared to Morphe’s 320, and held a 6.7% Share of Search versus Morphe’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among makeup sponge brands worldwide in August 2026Which is more popular in search, Aesthetica or Morphe?

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Which is more popular in search, Aesthetica or Morphe?

Compare the makeup sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aesthetica and Morphe among makeup sponge brands worldwide, by month

Month	Beautyblender	Real Techniques	EcoTools	Aesthetica	Morphe	Juno & Co
Oct 2025	60.7%	22.4%	10%	6.7%	0.12%	0.08%
Nov 2025	54.7%	30%	9%	6%	0.13%	0.11%
Dec 2025	56.3%	30.8%	7.6%	5.1%	0.11%	0.09%
Jan 2026	57.1%	25.6%	9.4%	7.7%	0.13%	0.09%
Feb 2026	56%	25.1%	11.2%	7.5%	0.11%	0.09%
Mar 2026	59.5%	21.8%	11.9%	6.5%	0.09%	0.09%
Apr 2026	56%	25.1%	11.2%	7.5%	0.11%	0.09%
May 2026	56%	25.1%	11.2%	7.5%	0.09%	0.09%
Jun 2026	58.6%	21.5%	11.8%	7.9%	0.11%	0.11%
Jul 2026	56%	25.1%	11.2%	7.5%	0.11%	0.13%
Aug 2026	60.8%	22.3%	10%	6.7%	0.12%	0.1%
Sep 2026	—	—	—	—	—	—

How has the Aesthetica and Morphe comparison changed over the last 12 months?

3 findings

Aesthetica was ahead of Morphe in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Aesthetica’s estimated Share of Search among makeup sponge brands worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup sponge brands worldwide held steady at 0.12%, and its estimated monthly branded searches moved from 390 to 320.

How did search popularity change for makeup sponge brands worldwide in August 2026?

2 changes

In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.
In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Aesthetica’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.