Aesthetica vs Beautyblender:Which is more popular by branded search?

Name: Aesthetica vs Beautyblender: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Beautyblender had more branded searches than Aesthetica among makeup sponge brands worldwide. Beautyblender was estimated to have 165K branded searches compared to Aesthetica’s 18.1K, and held a 60.8% Share of Search versus Aesthetica’s 6.7%. These are worldwide searches for English-language branded terms.

Share of Search among makeup sponge brands worldwide in August 2026Which is more popular in search, Aesthetica or Beautyblender?

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Which is more popular in search, Aesthetica or Beautyblender?

Compare the makeup sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aesthetica and Beautyblender among makeup sponge brands worldwide, by month

Month	Beautyblender	Real Techniques	EcoTools	Aesthetica	Morphe	Juno & Co
Oct 2025	60.7%	22.4%	10%	6.7%	0.12%	0.08%
Nov 2025	54.7%	30%	9%	6%	0.13%	0.11%
Dec 2025	56.3%	30.8%	7.6%	5.1%	0.11%	0.09%
Jan 2026	57.1%	25.6%	9.4%	7.7%	0.13%	0.09%
Feb 2026	56%	25.1%	11.2%	7.5%	0.11%	0.09%
Mar 2026	59.5%	21.8%	11.9%	6.5%	0.09%	0.09%
Apr 2026	56%	25.1%	11.2%	7.5%	0.11%	0.09%
May 2026	56%	25.1%	11.2%	7.5%	0.09%	0.09%
Jun 2026	58.6%	21.5%	11.8%	7.9%	0.11%	0.11%
Jul 2026	56%	25.1%	11.2%	7.5%	0.11%	0.13%
Aug 2026	60.8%	22.3%	10%	6.7%	0.12%	0.1%
Sep 2026	—	—	—	—	—	—

How has the Aesthetica and Beautyblender comparison changed over the last 12 months?

3 findings

Beautyblender was ahead of Aesthetica in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Aesthetica’s estimated Share of Search among makeup sponge brands worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
Across the 11 months ending August 2026, Beautyblender’s estimated Share of Search among makeup sponge brands worldwide moved from 60.7% to 60.8%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for makeup sponge brands worldwide in August 2026?

2 changes

In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%.
In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Aesthetica’s and Beautyblender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.