EcoTools vs Morphe:Which is searched more?
In September 2026, Morphe had more branded searches than EcoTools among makeup brush brands worldwide. Morphe was estimated to have 450K branded searches compared to EcoTools’ 27.1K, and held a 49% Share of Search versus EcoTools’ 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EcoTools or Morphe?
Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morphe, EcoTools. The figures are in the table below the chart.
View monthly share of search table
| Month | Morphe | Beautyblender | MAC | Real Techniques | EcoTools | Sigma Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 36.2% | 13.3% | 13.3% | 6% | 1.5% |
| Nov 2025 | 34.6% | 28.3% | 15.5% | 15.5% | 4.7% | 1.4% |
| Dec 2025 | 34.9% | 28.6% | 15.6% | 15.6% | 3.8% | 1.4% |
| Jan 2026 | 41.4% | 27.8% | 12.5% | 12.5% | 4.6% | 1.4% |
| Feb 2026 | 39.9% | 26.8% | 14.7% | 12% | 5.4% | 1.3% |
| Mar 2026 | 46.9% | 25.7% | 11.5% | 9.4% | 5.2% | 1.3% |
| Apr 2026 | 49.7% | 22.3% | 12.2% | 10% | 4.5% | 1.3% |
| May 2026 | 49.8% | 22.3% | 12.2% | 10% | 4.5% | 1.1% |
| Jun 2026 | 51.9% | 23.3% | 10.4% | 8.5% | 4.7% | 1.1% |
| Jul 2026 | 49.8% | 22.3% | 12.2% | 10% | 4.5% | 1.1% |
| Aug 2026 | 52.5% | 23.5% | 10.6% | 8.6% | 3.9% | 0.94% |
| Sep 2026 | 49% | 32.7% | 8.1% | 6.6% | 2.9% | 0.72% |
How has the EcoTools and Morphe comparison changed over the last 12 months?
3 findings
- Morphe was ahead of EcoTools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide moved from 6% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Morphe’s estimated Share of Search among makeup brush brands worldwide moved from 29.7% to 49%, and its estimated monthly branded searches moved from 165K to 450K.
How did search popularity change for makeup brush brands worldwide in September 2026?
2 changes
In September 2026, Morphe lost estimated Share of Search among makeup brush brands worldwide, from 52.5% to 49%.
In September 2026, EcoTools lost estimated Share of Search among makeup brush brands worldwide, from 3.9% to 2.9%.
Other head-to-heads among makeup brush brands
Morphe vs Beautyblender: compare search popularityMorphe vs MAC: compare search popularity
Morphe vs Real Techniques: compare search popularity- Beautyblender vs Real Techniques: compare search popularity
- Beautyblender vs EcoTools: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using EcoTools’ and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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