Beautyblender vs EcoTools:Which is searched more?
In September 2026, Beautyblender had more branded searches than EcoTools among makeup brush brands worldwide. Beautyblender was estimated to have 301K branded searches compared to EcoTools’ 27.1K, and held a 32.7% Share of Search versus EcoTools’ 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beautyblender or EcoTools?
Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beautyblender, EcoTools. The figures are in the table below the chart.
View monthly share of search table
| Month | Morphe | Beautyblender | MAC | Real Techniques | EcoTools | Sigma Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 36.2% | 13.3% | 13.3% | 6% | 1.5% |
| Nov 2025 | 34.6% | 28.3% | 15.5% | 15.5% | 4.7% | 1.4% |
| Dec 2025 | 34.9% | 28.6% | 15.6% | 15.6% | 3.8% | 1.4% |
| Jan 2026 | 41.4% | 27.8% | 12.5% | 12.5% | 4.6% | 1.4% |
| Feb 2026 | 39.9% | 26.8% | 14.7% | 12% | 5.4% | 1.3% |
| Mar 2026 | 46.9% | 25.7% | 11.5% | 9.4% | 5.2% | 1.3% |
| Apr 2026 | 49.7% | 22.3% | 12.2% | 10% | 4.5% | 1.3% |
| May 2026 | 49.8% | 22.3% | 12.2% | 10% | 4.5% | 1.1% |
| Jun 2026 | 51.9% | 23.3% | 10.4% | 8.5% | 4.7% | 1.1% |
| Jul 2026 | 49.8% | 22.3% | 12.2% | 10% | 4.5% | 1.1% |
| Aug 2026 | 52.5% | 23.5% | 10.6% | 8.6% | 3.9% | 0.94% |
| Sep 2026 | 49% | 32.7% | 8.1% | 6.6% | 2.9% | 0.72% |
How has the Beautyblender and EcoTools comparison changed over the last 12 months?
3 findings
- Beautyblender was ahead of EcoTools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beautyblender’s estimated Share of Search among makeup brush brands worldwide moved from 36.2% to 32.7%, and its estimated monthly branded searches moved from 201K to 301K.
- Across the 12 months ending September 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide moved from 6% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for makeup brush brands worldwide in September 2026?
2 changes
In September 2026, Beautyblender gained estimated Share of Search among makeup brush brands worldwide, from 23.5% to 32.7%.
In September 2026, EcoTools lost estimated Share of Search among makeup brush brands worldwide, from 3.9% to 2.9%.
Other head-to-heads among makeup brush brands
How each brand is measured
Brandwave collects information about searches that people make online using Beautyblender’s and EcoTools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beautyblender
1 branded search term
- beautyblender
EcoTools
1 branded search term
- ecotools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.