Brandwave

How popular isMAC in search?

In August 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 11 months. MAC holds 2.5% estimated Share of Search among foundation brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Estée Lauder55%
  2. Maybelline27.5%
  3. Fenty Beauty15%
  4. MAC2.5%
  5. NARS<0.01%
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Which foundation brands compete with MAC?

MAC against foundation brands worldwide, by month

Share of Search by month for Estée Lauder, Maybelline, Fenty Beauty, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthEstée LauderMaybellineFenty BeautyMACNARS
Oct 202558.3%23.9%16.1%1.8%<0.01%
Nov 202565.4%17.9%14.7%2%<0.01%
Dec 202562.7%20.9%14.1%2.3%<0.01%
Jan 202658%23.9%16%2.1%<0.01%
Feb 202658%23.9%16%2.1%<0.01%
Mar 202662.8%21.2%14.1%1.9%<0.01%
Apr 202658%23.9%16%2.1%<0.01%
May 202659.8%24.6%13.4%2.2%<0.01%
Jun 202656.8%28.4%12.7%2.1%<0.01%
Jul 202655%27.5%15%2.5%<0.01%
Aug 202655%27.5%15%2.5%<0.01%
Sep 2026—————

  1. 1.Estée Lauder

    55%

    Held 1st. 1.6M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    27.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fenty Beauty

    15%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    2.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between MAC and its closest rivals

Every comparison with MAC

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among foundation brands worldwide increased from 1.8% to 2.5%.

How did search popularity change for foundation brands worldwide in August 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  2. Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.

  3. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

Where does MAC compete?

MAC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Foundation brands4th of 52.5%Shown above
Lipstick brands4th of 52.8%Show ranking
Eyeshadow brands4th of 56.5%Show ranking
Makeup brush brands1st of 543.9%Show ranking

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mac makeup

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How the Brand Demand Index is measured

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