MAC vs Milani:Which is more popular?
In September 2026, Milani had more branded searches than MAC among bronzing powder brands worldwide. Milani had about 60,500 branded searches, while MAC had 1,600. Milani made up 9.3% of all bronzing powder brand searches we track, and MAC accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about bronzing powder brands, Milani appeared in two of the five answers and MAC in none.
Who do people search for more?
Milani, about 38 searches for every 1 for MAC
Follow MAC vs Milani and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bronzing powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milani was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NARS1st- Milani2nd
Benefit Cosmetics2nd
Bobbi Brown–
MAC–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Benefit Cosmetics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milani2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bronzing powder brands
5 answers
Asked ChatGPT
“Which bronzing powder brand should I buy?”
Asked ChatGPT
“What are the best bronzing powder brands?”
Asked ChatGPT
“What's the best bronzing powder brand for everyday makeup?”
Searched Google, AI Overview
“best bronzing powder”
- 1NARS
- 1
Searched Google, AI Overview
“sun-kissed makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is MAC or Milani more popular in search?
This chart shows how often people search Google for MAC and Milani by name. Each line represents a brand's share of searches for all five bronzing powder brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milani, MAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | NARS | Bobbi Brown | Milani | Benefit Cosmetics | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 42.9% | 7% | 7% | 0.19% |
| Nov 2025 | 52.9% | 35.3% | 5.8% | 5.8% | 0.19% |
| Dec 2025 | 47.2% | 38.6% | 7.8% | 6.3% | 0.2% |
| Jan 2026 | 42.7% | 42.7% | 8.6% | 5.7% | 0.19% |
| Feb 2026 | 45.4% | 37.1% | 11.2% | 6.1% | 0.2% |
| Mar 2026 | 47.1% | 38.6% | 7.8% | 6.3% | 0.2% |
| Apr 2026 | 45.7% | 37.4% | 9.2% | 7.5% | 0.24% |
| May 2026 | 51.4% | 34.3% | 8.4% | 5.7% | 0.22% |
| Jun 2026 | 46.4% | 37.9% | 9.3% | 6.2% | 0.2% |
| Jul 2026 | 46.3% | 37.9% | 9.3% | 6.2% | 0.25% |
| Aug 2026 | 46.4% | 37.9% | 9.3% | 6.2% | 0.2% |
| Sep 2026 | 46.3% | 37.9% | 9.3% | 6.2% | 0.25% |
How has the MAC and Milani comparison changed over the last 12 months?
3 findings
- Milani was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands worldwide moved from 0.19% to 0.25%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Milani’s share of searches among bronzing powder brands worldwide moved from 7% to 9.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for bronzing powder brands worldwide in September 2026?
0 changes
Neither MAC nor Milani moved beyond provider rounding among bronzing powder brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MAC’s and Milani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bronzing powder brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.