Brandwave

Kevyn Aucoin vs MAC:Which is more popular?

In October 2026, Kevyn Aucoin had more branded searches than MAC among eyelash curler brands worldwide. Kevyn Aucoin had about 3,600 branded searches, while MAC had 2,400. Kevyn Aucoin made up 1.5% of all eyelash curler brand searches we track, and MAC accounted for 1%. When we asked ChatGPT and Google AI Overviews about eyelash curler brands, Kevyn Aucoin appeared in three of the five answers and MAC in none.

Among eyelash curler brands worldwide in October 2026

Who do people search for more?

Kevyn Aucoin, about 50% more searches than MAC

Kevyn Aucoin 3.6K searchesMAC 2.4K searches

Who does AI mention more?

Kevyn Aucoin, mentioned in 3 of 5 answers, MAC in 0

Kevyn Aucoin in 3 of 5MAC in 0 of 5

Who does AI recommend more?

Kevyn Aucoin, the only one of the two named

Kevyn Aucoin first in 3MAC never named

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Top eyelash curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kevyn Aucoin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MAC did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shiseido1st
  2. Tweezerman2nd
  3. Shu Uemura3rd
  4. Kevyn Aucoin4th
  5. e.l.f.5th
  6. Revlon6th
  7. Surratt7th
  8. Japonesque–
  9. Chanel–
  10. +1 more
  11. MAC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shiseido4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tweezerman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shu Uemura3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kevyn Aucoin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • e.l.f.1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surratt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Japonesque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about eyelash curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kevyn Aucoin or MAC more popular in search?

This chart shows how often people search Google for Kevyn Aucoin and MAC by name. Each line represents a brand's share of searches for all 11 eyelash curler brands we track, month by month, from English-language searches worldwide.

Kevyn Aucoin and MAC among eyelash curler brands worldwide, by month

Share of searches by month for Kevyn Aucoin, MAC. The figures are in the table below the chart.

View monthly share of searches table
MonthShiseidoTweezermanShu Uemurae.l.f.JaponesqueChanelKevyn AucoinRevlonTarteSurrattMAC
Nov 202562.3%15.3%6.8%4.6%2%1.7%1.7%1.7%1.7%1.7%0.72%
Dec 202563.7%15.7%7%3.8%1.7%2.1%1.7%1.4%1.1%1.1%0.6%
Jan 202658.7%14.4%11.8%4.3%2.3%1.6%1.9%1.6%1%1.6%0.83%
Feb 202664.2%12.9%8.6%3.9%2.1%1.4%1.7%1.4%1.4%1.7%0.76%
Mar 202667.3%11.1%9.1%3.3%1.8%1.2%1.8%1.2%1.2%1.5%0.65%
Apr 202663.2%12.7%10.4%3.8%2.1%1.4%1.7%1.4%1.1%1.7%0.61%
May 202666.1%10.9%10.9%3.2%1.8%1.2%1.8%1.4%0.76%1.4%0.64%
Jun 202670.5%9.5%7.7%2.8%1.9%1.5%1.9%1.5%0.81%1.2%0.56%
Jul 202670.9%9.6%7.8%2.9%1.6%1.9%1.6%1.3%0.85%1%0.67%
Aug 202665.7%13.2%7.2%3.9%2.2%1.4%1.8%1.4%0.96%1.4%0.76%
Sep 202662.2%15.3%6.8%4.6%2.5%1.7%2%1.7%1.1%1.3%0.88%
Oct 202657.2%17.2%9.4%5.1%2.8%1.5%1.5%1.5%1.5%1.2%1%

Kevyn Aucoin sells other things too, so only its searches that name this product count here, like “kevyn aucoin eyelash curler”.

How has branded search for Kevyn Aucoin and MAC changed worldwide over the last 12 months?

3 findings
  • Kevyn Aucoin was ahead of MAC in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Kevyn Aucoin’s share of searches among eyelash curler brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending October 2026, MAC’s share of searches among eyelash curler brands worldwide moved from 0.72% to 1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for eyelash curler brands worldwide in October 2026?

2 changes

  1. In October 2026, Kevyn Aucoin lost share of searches among eyelash curler brands worldwide, from 2% to 1.5%.

  2. Estimated monthly branded searches for MAC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.

How are Kevyn Aucoin’s and MAC’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kevyn Aucoin’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kevyn Aucoin

1 branded search term

  • kevyn aucoin eyelash curler

MAC

1 branded search term

  • mac eyelash curler

How the Brand Demand Index is measured

Other head-to-heads among eyelash curler brands

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