Clinique vs MAC:Which is searched more?
In September 2026, Clinique had more branded searches than MAC among eye Shadow brands worldwide. Clinique was estimated to have 673K branded searches compared to MAC’s 74K, and held a 22.2% Share of Search versus MAC’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clinique or MAC?
Compare the eye shadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clinique, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
How has the Clinique and MAC comparison changed over the last 12 months?
3 findings
- Clinique was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye Shadow brands worldwide held steady at 22.2%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among eye Shadow brands worldwide moved from 2% to 2.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for eye Shadow brands worldwide in September 2026?
1 change
In September 2026, Clinique lost estimated Share of Search among eye Shadow brands worldwide, from 23.9% to 22.2%.
Other head-to-heads among eye Shadow brands
How each brand is measured
Brandwave collects information about searches that people make online using Clinique’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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