Brandwave

How popular isMAC in search?

In August 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 11 months. MAC holds 6.5% estimated Share of Search among eyeshadow brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maybelline72.1%
  2. Too Faced11.8%
  3. Urban Decay9.6%
  4. MAC6.5%
  5. NARS0.01%
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Which eyeshadow brands compete with MAC?

MAC against eyeshadow brands worldwide, by month

Share of Search by month for Maybelline, Too Faced, Urban Decay, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineToo FacedUrban DecayMACNARS
Oct 202572.8%12%9.8%5.4%0.02%
Nov 202558%26.1%9.6%6.4%0.03%
Dec 202567.1%16.5%9.1%7.4%0.02%
Jan 202668.1%16.6%9.1%6.1%0.02%
Feb 202673.3%12%8.1%6.6%0.02%
Mar 202670.2%14.1%9.4%6.3%0.01%
Apr 202672.1%11.8%9.6%6.5%0.02%
May 202670.2%14.1%9.4%6.3%0.02%
Jun 202672.9%12%9.7%5.4%0.01%
Jul 202673.3%12%8.1%6.6%0.02%
Aug 202672.1%11.8%9.6%6.5%0.01%
Sep 2026—————

  1. 1.Maybelline

    72.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Too Faced

    11.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Urban Decay

    9.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.6 points.

  4. 4.MAC

    6.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.NARS

    0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between MAC and its closest rivals

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide increased from 5.4% to 6.5%.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide peaked at 7.4% in December 2025 and was lowest at 5.4% in June 2026.

How did search popularity change for eyeshadow brands worldwide in August 2026?

  1. In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%.

  2. In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%.

  3. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  4. Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does MAC compete?

MAC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lipstick brands4th of 52.8%Show ranking
Foundation brands4th of 53.4%Show ranking
Eyeshadow brands4th of 56.5%Shown above
Makeup brush brands1st of 543.9%Show ranking

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mac makeup

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How the Brand Demand Index is measured

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