Dior vs Rabanne:Which is more popular?
In September 2026, Dior had more branded searches than Rabanne among fragrance brands worldwide. Dior had about 368,000 branded searches, while Rabanne had 110,000. Dior made up 1.9% of all fragrance brand searches we track, and Rabanne accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Dior appeared in four of the five answers and Rabanne in none.
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dior was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rabanne did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maison Francis Kurkdjian4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Versace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yves Saint Laurent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Labo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gucci2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lattafa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rabanne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which fragrance brand should I buy?”
Asked ChatGPT
“What are the best fragrance brands?”
Asked ChatGPT
“What's the best fragrance brand for everyday wear?”
Searched Google, AI Overview
“fragrance brands”
Searched Google, AI Overview
“perfume brands for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dior or Rabanne more popular in search?
This chart shows how often people search Google for Dior and Rabanne by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dior, Rabanne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chanel | Gucci | Carolina Herrera | Tom Ford | Versace | Yves Saint Laurent | Le Labo | Lattafa | Jo Malone | Byredo | Dior | Maison Francis Kurkdjian | Armani Beauty | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 17.2% | 6.3% | 6.3% | 7.7% | 6.3% | 4.2% | 4.2% | 3.5% | 1.9% | 1.9% | 1.6% | 0.6% | 0.47% | 0.38% |
| Nov 2025 | 32.9% | 16% | 7.2% | 5.8% | 8.8% | 7.2% | 4.8% | 4.8% | 4.8% | 2.2% | 2.2% | 1.8% | 0.72% | 0.53% | 0.43% |
| Dec 2025 | 35.7% | 15.6% | 7% | 5.7% | 8.6% | 5.7% | 4.7% | 4.7% | 4.7% | 2.1% | 2.1% | 1.7% | 0.73% | 0.63% | 0.42% |
| Jan 2026 | 49.2% | 13.6% | 4.1% | 4.9% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 1.5% | 1.5% | 1.2% | 0.48% | 0.37% | 0.3% |
| Feb 2026 | 40.7% | 15.3% | 5.6% | 5.6% | 8.4% | 5.6% | 4.6% | 4.6% | 3.1% | 1.7% | 1.7% | 1.7% | 0.66% | 0.51% | 0.34% |
| Mar 2026 | 40.8% | 17.1% | 5.1% | 5.1% | 7.6% | 6.2% | 4.2% | 4.2% | 3.4% | 1.9% | 1.5% | 1.5% | 0.58% | 0.46% | 0.31% |
| Apr 2026 | 39% | 18% | 5.4% | 5.4% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 2% | 1.6% | 1.6% | 0.61% | 0.49% | 0.27% |
| May 2026 | 44.9% | 15.5% | 4.6% | 4.6% | 8.4% | 5.6% | 3.8% | 3.8% | 3.1% | 1.7% | 1.4% | 1.4% | 0.52% | 0.42% | 0.23% |
| Jun 2026 | 53.1% | 12.8% | 3.8% | 3.8% | 7% | 4.7% | 3.8% | 3.1% | 2.6% | 1.4% | 1.4% | 1.1% | 0.52% | 0.51% | 0.23% |
| Jul 2026 | 43.8% | 15% | 4.5% | 5.5% | 8.2% | 5.5% | 4.5% | 3.7% | 3% | 2% | 1.6% | 1.3% | 0.6% | 0.5% | 0.27% |
| Aug 2026 | 39.5% | 14.7% | 5.4% | 5.4% | 8.1% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 2% | 1.6% | 0.71% | 0.49% | 0.27% |
| Sep 2026 | 38.5% | 14.4% | 7.9% | 6.4% | 6.4% | 6.4% | 5.2% | 4.3% | 3.5% | 1.9% | 1.9% | 1.5% | 0.72% | 0.58% | 0.32% |
How has the Dior and Rabanne comparison changed over the last 12 months?
3 findings
- Dior was ahead of Rabanne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior’s share of searches among fragrance brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Rabanne’s share of searches among fragrance brands worldwide moved from 0.47% to 0.58%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for fragrance brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dior’s and Rabanne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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