How popular isHourglass in search?
In September 2026, there were an estimated 435K branded searches for Hourglass worldwide which is up 31.8% over the last 12 months. Hourglass holds 11.2% estimated Share of Search among face palette brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury68.3%Dior20.5%
Hourglass11.2%
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Which face palette brands compete with Hourglass?
Share of Search by month for Charlotte Tilbury, Dior, Hourglass. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Dior | Hourglass |
|---|---|---|---|
| Oct 2025 | 71.9% | 21.6% | 6.5% |
| Nov 2025 | 84.5% | 11.3% | 4.2% |
| Dec 2025 | 80% | 16.1% | 3.9% |
| Jan 2026 | 68.6% | 25.2% | 6.2% |
| Feb 2026 | 69.3% | 25.6% | 5.1% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 70% | 25.8% | 4.2% |
| May 2026 | 66.2% | 29.8% | 4% |
| Jun 2026 | 70.5% | 26% | 3.5% |
| Jul 2026 | 70.6% | 25.9% | 3.5% |
| Aug 2026 | 70.6% | 25.9% | 3.5% |
| Sep 2026 | 68.3% | 20.5% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 1.5M | 0% | -2.3 points | |
| 2, held 2nd | 20.5% | 450K | -18.2% | -5.4 points | |
| 3, held 3rd | 11.2% | 246K | +232.4% | +7.7 points |
68.3%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
20.5%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
11.2%
Held 3rd. 246K estimated branded searches, +232.4% vs prior month. Share +7.7 points.
Compare search popularity between Hourglass and its closest rivals
Every comparison with Hourglass
15 comparisons
- Dior vs Hourglass
- e.l.f. vs Hourglass
- Hourglass vs Real Techniques
- Bobbi Brown vs Hourglass
- Charlotte Tilbury vs Hourglass
- CoverGirl vs Hourglass
- Essence vs Hourglass
- Hourglass vs Huda Beauty
- Hourglass vs L'Oréal Paris
- Hourglass vs MAC
- Hourglass vs Makeup by Mario
- Hourglass vs Morphe
- Hourglass vs NARS
- Hourglass vs Rare Beauty
- Hourglass vs Tarte
How has branded search demand for Hourglass changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hourglass worldwide rose from 330K to 435K.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide increased from 6.5% to 11.2%.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide peaked at 11.2% in September 2026 and was lowest at 3.5% in July 2026.
How did search popularity change for face palette brands worldwide in September 2026?
3 changes
In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%.
In September 2026, Dior lost estimated Share of Search among face palette brands worldwide, from 25.9% to 20.5%.
In September 2026, Charlotte Tilbury lost estimated Share of Search among face palette brands worldwide, from 70.6% to 68.3%.
Where does Hourglass compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 26th of 27 | 0.34% | Show ranking |
| Face palette brands | 3rd of 3 | 11.2% | Shown above |
| Concealer brush brands | 3rd of 5 | 16% | Show ranking |
How is Hourglass measured?
Brandwave collects information about searches that people make online using Hourglass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hourglass brush
- hourglass concealer
- hourglass cosmetic
- hourglass palette
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Is Hourglass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.