Hourglass vs NYX Professional Makeup:Which is more popular?
In October 2026, NYX Professional Makeup had more branded searches than Hourglass among makeup and cosmetics brands worldwide. NYX Professional Makeup had about 752,000 branded searches, while Hourglass had 27,100. NYX Professional Makeup made up 7.2% of all makeup and cosmetics brand searches we track, and Hourglass accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, NYX Professional Makeup appeared in two of the five answers and Hourglass in one. NYX Professional Makeup was mentioned before Hourglass in two out of three answers that named either.
Who do people search for more?
NYX Professional Makeup, about 28 searches for every 1 for Hourglass
Who does AI mention more?
NYX Professional Makeup, mentioned in 2 of 5 answers, Hourglass in 1
Who does AI recommend more?
NYX Professional Makeup, named ahead of Hourglass in 2 of 3 answers
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hourglass was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NYX Professional Makeup was listed before Hourglass in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hourglass1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hourglass or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Hourglass and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Hourglass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Huda Beauty | Maybelline | NYX Professional Makeup | Clinique | Rare Beauty | Fenty Beauty | Morphe | Kylie Cosmetics | L'Oréal Paris | Makeup by Mario | NARS | Bobbi Brown | ColourPop | Hourglass |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 17.2% | 9.4% | 21% | 5.1% | 5.6% | 6.3% | 6.3% | 4.2% | 1.3% | 1.9% | 1.5% | 2.3% | 3.5% | 2.3% | 1.5% | 0.17% |
| Dec 2025 | 19.9% | 10.9% | 7.3% | 7.3% | 6.6% | 7.3% | 7.3% | 4.9% | 1.8% | 2.2% | 2.2% | 2.2% | 3.3% | 2.7% | 2.2% | 0.2% |
| Jan 2026 | 12.9% | 8.6% | 10.5% | 7.1% | 7.8% | 7.1% | 7.1% | 4.7% | 2.1% | 5.8% | 3.2% | 2.1% | 3.2% | 3.2% | 2.6% | 0.19% |
| Feb 2026 | 12.6% | 10.4% | 8.5% | 8.5% | 7.8% | 7% | 7% | 5.7% | 2.1% | 5.7% | 2.5% | 2.1% | 3.1% | 2.5% | 2.1% | 0.23% |
| Mar 2026 | 14.4% | 11.7% | 6.4% | 7.9% | 7.2% | 7.9% | 6.4% | 5.3% | 2.9% | 2.4% | 2.9% | 2.9% | 3.5% | 2.9% | 2.4% | 0.21% |
| Apr 2026 | 13% | 10.6% | 7.2% | 8.7% | 8% | 8.7% | 7.2% | 5.8% | 3.2% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 0.24% |
| May 2026 | 12.2% | 10% | 6.7% | 8.2% | 7.5% | 8.2% | 5.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 3.7% | 2.5% | 2% | 0.22% |
| Jun 2026 | 14% | 9.5% | 6.3% | 9.5% | 8.6% | 7.7% | 5.2% | 4.2% | 3.5% | 4.2% | 2.8% | 2.3% | 3.5% | 2.8% | 2.3% | 0.26% |
| Jul 2026 | 16.1% | 8.8% | 7.2% | 8.8% | 8% | 7.2% | 7.2% | 4.8% | 3.2% | 1.8% | 2.6% | 2.2% | 3.2% | 2.6% | 2.6% | 0.19% |
| Aug 2026 | 15.9% | 8.7% | 8.7% | 8.7% | 8% | 7.2% | 5.8% | 4.8% | 3.9% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 0.19% |
| Sep 2026 | 16.2% | 8.9% | 7.2% | 8.9% | 6.7% | 7.2% | 5.9% | 4.8% | 4.8% | 1.8% | 3.2% | 2.6% | 3.2% | 2.6% | 2.2% | 0.29% |
| Oct 2026 | 14.4% | 9.6% | 7.9% | 7.9% | 7.2% | 6.4% | 6.4% | 5.3% | 5.3% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% | 2.4% | 0.26% |
How has branded search for Hourglass and NYX Professional Makeup changed worldwide over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Hourglass in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hourglass’ share of searches among makeup and cosmetics brands worldwide moved from 0.17% to 0.26%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 5.6% to 7.2%, and its estimated monthly branded searches moved from 1.1M to 752K.
How did search popularity change for makeup and cosmetics brands worldwide in October 2026?
2 changes
In October 2026, NYX Professional Makeup rose from 6th to 5th among makeup and cosmetics brands worldwide.
Estimated monthly branded searches for Hourglass worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in October 2026.
How are Hourglass’ and NYX Professional Makeup’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hourglass’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hourglass
1 branded search term
- hourglass cosmetic
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
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