How popular isTarte in search?
In September 2026, there were an estimated 246K branded searches for Tarte worldwide which is down 33.2% over the last 12 months. Tarte holds 11.1% estimated Share of Search among cream bronzer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury67.8%NARS13.6%
Tarte11.1%
Anastasia Beverly Hills7.5%
Follow Tarte and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cream bronzer brands compete with Tarte?
Share of Search by month for Charlotte Tilbury, NARS, Tarte, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | NARS | Tarte | Anastasia Beverly Hills |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 14.5% | 14.5% | 11.9% |
| Nov 2025 | 70.2% | 14.1% | 9.4% | 6.3% |
| Dec 2025 | 72% | 11.8% | 9.7% | 6.5% |
| Jan 2026 | 63.3% | 15.5% | 12.7% | 8.5% |
| Feb 2026 | 63.1% | 15.6% | 12.7% | 8.5% |
| Mar 2026 | 64.3% | 15.8% | 12.9% | 7.1% |
| Apr 2026 | 64.7% | 16% | 10.7% | 8.7% |
| May 2026 | 50.3% | 15.2% | 27.7% | 6.8% |
| Jun 2026 | 64.1% | 15.8% | 12.9% | 7.1% |
| Jul 2026 | 67.8% | 13.6% | 11.1% | 7.5% |
| Aug 2026 | 67.8% | 13.6% | 11.1% | 7.5% |
| Sep 2026 | 67.8% | 13.6% | 11.1% | 7.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.8% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 13.6% | 301K | 0% | 0 points | |
| 3, held 3rd | 11.1% | 246K | 0% | 0 points | |
| 4, held 4th | 7.5% | 165K | 0% | 0 points |
67.8%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
2.
13.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tarte11.1%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
7.5%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tarte and its closest rivals
Every comparison with Tarte
19 comparisons
- Bobbi Brown vs Tarte
- Charlotte Tilbury vs Tarte
- Fenty Beauty vs Tarte
- L'Oréal Paris vs Tarte
- Makeup by Mario vs Tarte
- NARS vs Tarte
- Adidas vs Tarte
- Clarks vs Tarte
- Nike vs Tarte
- ColourPop vs Tarte
- Revlon vs Tarte
- Anastasia Beverly Hills vs Tarte
- e.l.f. Cosmetics vs Tarte
- Kylie Cosmetics vs Tarte
- e.l.f. vs Tarte
- MAC vs Tarte
- Milani vs Tarte
- Bobux vs Tarte
- Hourglass vs Tarte
How has branded search demand for Tarte changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tarte worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among cream bronzer brands worldwide decreased from 14.5% to 11.1%.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among cream bronzer brands worldwide peaked at 27.7% in May 2026 and was lowest at 9.4% in November 2025.
How did search popularity change for cream bronzer brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.
Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Where does Tarte compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kids shoe brands | 4th of 5 | 0.51% | Show ranking |
| Makeup and cosmetics brands | 12th of 27 | 3.1% | Show ranking |
| Cream bronzer brands | 3rd of 4 | 11.1% | Shown above |
| Concealer brands | 3rd of 5 | 15.7% | Show ranking |
| Blush brands | 3rd of 5 | 16.7% | Show ranking |
How is Tarte measured?
Brandwave collects information about searches that people make online using Tarte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tarte
Do you work for Tarte? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tarte your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.