Brandwave

Tarte vs Tweezerman:Which is more popular?

In October 2026, Tweezerman had more branded searches than Tarte among eyelash curler brands worldwide. Tweezerman had about 40,500 branded searches, while Tarte had 3,600. Tweezerman made up 17.2% of all eyelash curler brand searches we track, and Tarte accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about eyelash curler brands, Tweezerman appeared in three of the five answers and Tarte in none.

Among eyelash curler brands worldwide in October 2026

Who do people search for more?

Tweezerman, about 11 searches for every 1 for Tarte

Tweezerman 40.5K searchesTarte 3.6K searches

Who does AI mention more?

Tweezerman, mentioned in 3 of 5 answers, Tarte in 0

Tweezerman in 3 of 5Tarte in 0 of 5

Who does AI recommend more?

Tweezerman, the only one of the two named

Tweezerman first in 3Tarte never named

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Top eyelash curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tweezerman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tarte did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shiseido1st
  2. Tweezerman2nd
  3. Shu Uemura3rd
  4. Kevyn Aucoin4th
  5. e.l.f.5th
  6. Revlon6th
  7. Surratt7th
  8. Japonesque–
  9. Chanel–
  10. Tarte–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shiseido4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tweezerman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shu Uemura3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kevyn Aucoin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • e.l.f.1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surratt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Japonesque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about eyelash curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Tarte or Tweezerman more popular in search?

This chart shows how often people search Google for Tarte and Tweezerman by name. Each line represents a brand's share of searches for all 11 eyelash curler brands we track, month by month, from English-language searches worldwide.

Tarte and Tweezerman among eyelash curler brands worldwide, by month

Share of searches by month for Tweezerman, Tarte. The figures are in the table below the chart.

View monthly share of searches table
MonthShiseidoTweezermanShu Uemurae.l.f.JaponesqueChanelKevyn AucoinRevlonTarteSurrattMAC
Nov 202562.3%15.3%6.8%4.6%2%1.7%1.7%1.7%1.7%1.7%0.72%
Dec 202563.7%15.7%7%3.8%1.7%2.1%1.7%1.4%1.1%1.1%0.6%
Jan 202658.7%14.4%11.8%4.3%2.3%1.6%1.9%1.6%1%1.6%0.83%
Feb 202664.2%12.9%8.6%3.9%2.1%1.4%1.7%1.4%1.4%1.7%0.76%
Mar 202667.3%11.1%9.1%3.3%1.8%1.2%1.8%1.2%1.2%1.5%0.65%
Apr 202663.2%12.7%10.4%3.8%2.1%1.4%1.7%1.4%1.1%1.7%0.61%
May 202666.1%10.9%10.9%3.2%1.8%1.2%1.8%1.4%0.76%1.4%0.64%
Jun 202670.5%9.5%7.7%2.8%1.9%1.5%1.9%1.5%0.81%1.2%0.56%
Jul 202670.9%9.6%7.8%2.9%1.6%1.9%1.6%1.3%0.85%1%0.67%
Aug 202665.7%13.2%7.2%3.9%2.2%1.4%1.8%1.4%0.96%1.4%0.76%
Sep 202662.2%15.3%6.8%4.6%2.5%1.7%2%1.7%1.1%1.3%0.88%
Oct 202657.2%17.2%9.4%5.1%2.8%1.5%1.5%1.5%1.5%1.2%1%

Tweezerman and Tarte sell other things too, so only their searches that name this product count here, like “tweezerman eyelash curler”.

How has branded search for Tarte and Tweezerman changed worldwide over the last 12 months?

3 findings
  • Tweezerman was ahead of Tarte in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Tarte’s share of searches among eyelash curler brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending October 2026, Tweezerman’s share of searches among eyelash curler brands worldwide moved from 15.3% to 17.2%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for eyelash curler brands worldwide in October 2026?

2 changes

  1. In October 2026, Tweezerman gained share of searches among eyelash curler brands worldwide, from 15.3% to 17.2%.

  2. Tarte’s share of searches among eyelash curler brands worldwide has gained ground for 3 months in a row, from 0.85% to 1.5% in October 2026.

How are Tarte’s and Tweezerman’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tarte’s and Tweezerman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tarte

1 branded search term

  • tarte eyelash curler

Tweezerman

1 branded search term

  • tweezerman eyelash curler

How the Brand Demand Index is measured

Other head-to-heads among eyelash curler brands

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