Charlotte Tilbury vs NARS:Which is more popular?
In September 2026, Charlotte Tilbury had more branded searches than NARS among lipstick brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while NARS had 301,000. Charlotte Tilbury made up 36.2% of all lipstick brand searches we track, and NARS accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about lipstick brands, Charlotte Tilbury appeared in four of the five answers and NARS in one. Charlotte Tilbury was mentioned before NARS in every answer that named either.
Who do people search for more?
Charlotte Tilbury, about 5 searches for every 1 for NARS
Who does AI mention more?
Charlotte Tilbury, mentioned in 4 of 5 answers, NARS in 1
Who does AI recommend more?
Charlotte Tilbury, named ahead of NARS in 4 of 4 answers
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Top lipstick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NARS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Charlotte Tilbury was listed before NARS in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MAC1st
Maybelline2nd- Charlotte Tilbury3rd
Revlon4th
Clinique5th
Fenty Beauty6th
NARS7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Charlotte Tilbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clinique3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fenty Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lipstick brands
5 answers
Asked ChatGPT
“Which lipstick brand should I buy?”
Asked ChatGPT
“What are the best lipstick brands?”
Asked ChatGPT
“What's the best lipstick brand for everyday makeup?”
Searched Google, AI Overview
“lipstick brands”
Searched Google, AI Overview
“best lipstick”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Charlotte Tilbury or NARS more popular in search?
This chart shows how often people search Google for Charlotte Tilbury and NARS by name. Each line represents a brand's share of searches for all seven lipstick brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Charlotte Tilbury, NARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Maybelline | Clinique | Fenty Beauty | NARS | MAC | Revlon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 20.9% | 17.2% | 14.1% | 7.7% | 3.5% | 5.2% |
| Nov 2025 | 44.3% | 13.2% | 16.1% | 10.9% | 8.9% | 3.3% | 3.3% |
| Dec 2025 | 43.1% | 15.7% | 15.7% | 10.6% | 7.1% | 3.9% | 3.9% |
| Jan 2026 | 33.3% | 18.2% | 18.2% | 12.2% | 8.2% | 4.5% | 5.5% |
| Feb 2026 | 31% | 20.9% | 17.1% | 14% | 7.7% | 4.2% | 5.1% |
| Mar 2026 | 33.9% | 18.6% | 18.6% | 12.4% | 8.3% | 3.7% | 4.5% |
| Apr 2026 | 29.9% | 20.2% | 20.2% | 13.5% | 7.4% | 4% | 4.9% |
| May 2026 | 30.1% | 20.3% | 20.3% | 11.1% | 9.1% | 4.1% | 5% |
| Jun 2026 | 32.8% | 22.2% | 18.1% | 9.9% | 8.1% | 4.4% | 4.4% |
| Jul 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Aug 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Sep 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
How has the Charlotte Tilbury and NARS comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of NARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among lipstick brands worldwide moved from 31.4% to 36.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, NARS’s share of searches among lipstick brands worldwide moved from 7.7% to 7.3%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for lipstick brands worldwide in September 2026?
1 change
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
NARS
1 branded search term
- nars
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