Brandwave

How popular isFenty Beauty in search?

In August 2026, there were an estimated 450K branded searches for Fenty Beauty worldwide which is down 33.1% over the last 11 months. Fenty Beauty holds 20.7% estimated Share of Search among foundation brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Estée Lauder37.9%
  2. Maybelline37.9%
  3. Fenty Beauty20.7%
  4. MAC3.4%
  5. NARS<0.01%
Fenty Beauty website (opens in a new tab)

Follow Fenty Beauty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which foundation brands compete with Fenty Beauty?

Fenty Beauty against foundation brands worldwide, by month

Share of Search by month for Estée Lauder, Maybelline, Fenty Beauty, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthEstée LauderMaybellineFenty BeautyMACNARS
Oct 202541.1%33.7%22.7%2.5%0.01%
Nov 202548.6%26.6%21.9%2.9%0.01%
Dec 202545.7%30.5%20.5%3.4%<0.01%
Jan 202640.9%33.6%22.5%3%<0.01%
Feb 202640.9%33.6%22.5%3%<0.01%
Mar 202645.7%30.9%20.6%2.8%<0.01%
Apr 202640.9%33.6%22.5%3%<0.01%
May 202642.6%35.1%19.2%3.2%<0.01%
Jun 202639.7%39.7%17.7%2.9%<0.01%
Jul 202637.9%37.9%20.7%3.4%<0.01%
Aug 202637.9%37.9%20.7%3.4%<0.01%
Sep 2026—————

  1. 1.Estée Lauder

    37.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    37.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fenty Beauty

    20.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    3.4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Fenty Beauty and its closest rivals

How has branded search demand for Fenty Beauty changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fenty Beauty worldwide fell from 673K to 450K.
  • Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among foundation brands worldwide decreased from 22.7% to 20.7%.
  • Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among foundation brands worldwide peaked at 22.7% in October 2025 and was lowest at 17.7% in June 2026.

How did search popularity change for foundation brands worldwide in August 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  2. Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.

  3. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

How is Fenty Beauty measured?

Brandwave collects information about searches that people make online using Fenty Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fenty beauty

Do you work for Fenty Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Fenty Beauty your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free