Fenty Beauty vs NYX Professional Makeup:Which is more popular?
In September 2026, NYX Professional Makeup had more branded searches than Fenty Beauty among makeup and cosmetics brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Fenty Beauty had 450,000. NYX Professional Makeup made up 6.8% of all makeup and cosmetics brand searches we track, and Fenty Beauty accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Fenty Beauty appeared in four of the five answers and NYX Professional Makeup in two. Fenty Beauty was mentioned before NYX Professional Makeup in three out of four answers that named either.
Who do people search for more?
NYX Professional Makeup, about 39% more searches than Fenty Beauty
Who does AI mention more?
Fenty Beauty, mentioned in 4 of 5 answers, NYX Professional Makeup in 2
Who does AI recommend more?
Fenty Beauty, named ahead of NYX Professional Makeup in 3 of 4 answers
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fenty Beauty was listed before NYX Professional Makeup in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Fenty Beauty or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Fenty Beauty and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Fenty Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Clinique | Huda Beauty | NYX Professional Makeup | Rare Beauty | Fenty Beauty | Morphe | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.1% | 10.6% | 8.7% | 7.2% | 8.7% | 6.5% | 7.2% | 5.9% | 1.4% | 2.6% | 3.2% | 3.2% | 2.1% | 3.2% | 2.1% |
| Nov 2025 | 17.3% | 9.5% | 5.2% | 6.3% | 21.1% | 5.6% | 6.3% | 4.3% | 1.3% | 1.6% | 3.5% | 2.3% | 2.3% | 2.3% | 1.6% |
| Dec 2025 | 20% | 10.9% | 7.3% | 7.3% | 7.3% | 6.7% | 7.3% | 4.9% | 1.8% | 2.2% | 3.3% | 2.7% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 12.9% | 8.6% | 7.1% | 7.1% | 10.5% | 7.9% | 7.1% | 4.7% | 2.1% | 3.2% | 3.2% | 3.2% | 2.1% | 2.6% | 2.6% |
| Feb 2026 | 12.7% | 10.4% | 8.6% | 7% | 8.6% | 7.8% | 7% | 5.7% | 2.1% | 2.6% | 3.1% | 2.6% | 2.1% | 2.6% | 2.1% |
| Mar 2026 | 14.5% | 11.8% | 7.9% | 7.9% | 6.5% | 7.2% | 6.5% | 5.3% | 2.9% | 2.9% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% |
| Apr 2026 | 13% | 10.7% | 8.8% | 8.8% | 7.2% | 8% | 7.2% | 5.9% | 3.2% | 2.6% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% |
| May 2026 | 12.3% | 10.1% | 8.3% | 8.3% | 6.8% | 7.5% | 5.5% | 4.5% | 3% | 2.5% | 3.7% | 2.5% | 2.5% | 6.8% | 2% |
| Jun 2026 | 14.1% | 9.5% | 9.5% | 7.8% | 6.4% | 8.6% | 5.2% | 4.3% | 3.5% | 2.9% | 3.5% | 2.9% | 2.3% | 2.9% | 2.3% |
| Jul 2026 | 16.3% | 8.9% | 8.9% | 7.3% | 7.3% | 8.1% | 7.3% | 4.9% | 3.3% | 2.7% | 3.3% | 2.7% | 2.2% | 2.7% | 2.7% |
| Aug 2026 | 16.1% | 8.8% | 8.8% | 7.2% | 8.8% | 8% | 5.9% | 4.8% | 3.9% | 2.6% | 3.2% | 2.6% | 2.6% | 2.6% | 2.2% |
| Sep 2026 | 16.3% | 9% | 9% | 7.3% | 7.3% | 6.8% | 6% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% |
How has the Fenty Beauty and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Fenty Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among makeup and cosmetics brands worldwide moved from 5.9% to 4.9%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 752K to 625K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup lost share of searches among makeup and cosmetics brands worldwide, from 8% to 6.8%.
Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fenty Beauty’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fenty Beauty
1 branded search term
- fenty beauty
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Other head-to-heads among makeup and cosmetics brands
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