Beauty of Joseon vs Clinique:Which is searched more?
In September 2026, Beauty of Joseon and Clinique were level on Share of Search among skincare brands worldwide, with an estimated 673K branded searches each, at 5.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Clinique?
Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Clinique. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | CeraVe | The Ordinary | Cetaphil | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Medik8 | COSRX | Dermalogica | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 15.4% | 8.4% | 8.4% | 8.7% | 4.6% | 6.9% | 4.6% | 5.7% | 4.6% | 3.8% | 2.5% | 2.5% | 2.1% | 1.7% |
| Nov 2025 | 14.4% | 11.8% | 11.8% | 7.8% | 6.5% | 5.3% | 7.8% | 4.3% | 7.8% | 5.3% | 3.5% | 2.9% | 2.4% | 2.4% | 1.9% |
| Dec 2025 | 16.7% | 13.7% | 9.1% | 7.5% | 8.1% | 5% | 7.5% | 4.1% | 6.1% | 6.1% | 3.4% | 2.2% | 2.7% | 1.8% | 1.8% |
| Jan 2026 | 16.6% | 13.5% | 9% | 9% | 8% | 6.1% | 6.1% | 5% | 5% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% |
| Feb 2026 | 18.6% | 15.2% | 8.3% | 8.3% | 8.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2.5% | 2% | 1.7% |
| Mar 2026 | 19.5% | 13% | 8.7% | 8.7% | 8.4% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 3.9% | 2.6% | 2.6% | 2.1% | 1.8% |
| Apr 2026 | 19.7% | 13.2% | 10.8% | 8.8% | 8.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 3.2% | 2.6% | 2.6% | 1.8% | 1.8% |
| May 2026 | 20.6% | 13.8% | 9.2% | 7.5% | 8.7% | 6.2% | 6.2% | 5.1% | 4.1% | 3.4% | 3.4% | 2.3% | 2.8% | 1.9% | 1.9% |
| Jun 2026 | 18.4% | 15% | 10% | 8.2% | 8.1% | 6.8% | 5.5% | 4.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 2% | 2% |
| Jul 2026 | 18.8% | 15.3% | 10.2% | 8.4% | 8% | 5.6% | 5.6% | 4.6% | 3.8% | 3.8% | 3.8% | 3.1% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 18.1% | 14.8% | 9.9% | 8.1% | 9.5% | 5.4% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 2.4% | 2% | 2% |
| Sep 2026 | 16.2% | 13.2% | 10.8% | 8.8% | 8.3% | 5.9% | 5.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 2.7% | 2.2% | 1.8% |
How has the Beauty of Joseon and Clinique comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Beauty of Joseon took it in June 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among skincare brands worldwide moved from 6.9% to 5.9%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
Other head-to-heads among skincare brands
La Roche-Posay vs CeraVe: compare search popularity
La Roche-Posay vs The Ordinary: compare search popularity
La Roche-Posay vs Cetaphil: compare search popularityLa Roche-Posay vs Neutrogena: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Cetaphil: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Clinique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon
Clinique
1 branded search term
- clinique
Put your own brand in this comparison
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