Brandwave

Clinique vs Drunk Elephant:Which is searched more?

In September 2026, Clinique had more branded searches than Drunk Elephant among skincare brands worldwide. Clinique was estimated to have 673K branded searches compared to Drunk Elephant’s 110K, and held a 5.9% Share of Search versus Drunk Elephant’s 0.97%. These are worldwide searches for English-language branded terms.

Share of Search among skincare brands worldwide in September 2026Which is more popular in search, Clinique or Drunk Elephant?
Clinique5.9%673K searches
vs
Drunk Elephant0.97%110K searches

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Which is more popular in search, Clinique or Drunk Elephant?

Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clinique and Drunk Elephant among skincare brands worldwide, by month

Share of Search by month for Clinique, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsMedik8COSRXDermalogicaSKIN1004Drunk Elephant
Oct 202515.4%15.4%8.4%8.4%8.7%4.6%6.9%4.6%5.7%4.6%3.8%2.5%2.5%2.1%1.7%1.7%
Nov 202514.4%11.8%11.8%7.8%6.5%5.3%7.8%4.3%7.8%5.3%3.5%2.9%2.4%2.4%1.9%1.9%
Dec 202516.7%13.7%9.1%7.5%8.1%5%7.5%4.1%6.1%6.1%3.4%2.2%2.7%1.8%1.8%1.8%
Jan 202616.6%13.5%9%9%8%6.1%6.1%5%5%5%3.3%2.7%2.7%2.2%1.8%1.5%
Feb 202618.6%15.2%8.3%8.3%8.6%5.6%5.6%4.6%4.6%4.6%3.7%2.5%2.5%2%1.7%1.4%
Mar 202619.5%13%8.7%8.7%8.4%5.9%5.9%4.8%4.8%3.9%3.9%2.6%2.6%2.1%1.8%1.2%
Apr 202619.7%13.2%10.8%8.8%8.3%5.9%5.9%4.8%4%3.2%3.2%2.6%2.6%1.8%1.8%1.2%
May 202620.6%13.8%9.2%7.5%8.7%6.2%6.2%5.1%4.1%3.4%3.4%2.3%2.8%1.9%1.9%1%
Jun 202618.4%15%10%8.2%8.1%6.8%5.5%4.5%4.5%3%3.7%2.5%2.5%2%2%1.1%
Jul 202618.8%15.3%10.2%8.4%8%5.6%5.6%4.6%3.8%3.8%3.8%3.1%2.5%1.7%1.7%0.92%
Aug 202618.1%14.8%9.9%8.1%9.5%5.4%5.4%4.4%4.4%3.6%3.6%3%2.4%2%2%1.1%
Sep 202616.2%13.2%10.8%8.8%8.3%5.9%5.9%4.9%4.9%4%4%3.2%2.7%2.2%1.8%0.97%

How has the Clinique and Drunk Elephant comparison changed over the last 12 months?

  • Clinique was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among skincare brands worldwide moved from 6.9% to 5.9%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among skincare brands worldwide moved from 1.7% to 0.97%, and its estimated monthly branded searches moved from 201K to 110K.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.

  2. In September 2026, Drunk Elephant fell from 16th to 17th among skincare brands worldwide.

Other head-to-heads among skincare brands

How each brand is measured

Brandwave collects information about searches that people make online using Clinique’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinique

1 branded search term

  • clinique

Drunk Elephant

1 branded search term

  • drunk elephant

How the Brand Demand Index is measured

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