Clinique vs Simple:Which is more popular by branded search?
In August 2026, Clinique had more branded searches than Simple among make up remover worldwide. Clinique was estimated to have 673K branded searches compared to Simple’s 12.1K, and held a 21.5% Share of Search versus Simple’s 0.39%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clinique or Simple?
Compare the make up remover shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clinique, Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | Clinique | Neutrogena | Nivea | Bioderma | Garnier | Simple |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 18.1% | 18.1% | 18.1% | 18.1% | 0.4% |
| Nov 2025 | 34.1% | 15.4% | 18.8% | 18.8% | 12.6% | 0.41% |
| Dec 2025 | 32.1% | 17.7% | 17.7% | 17.7% | 14.5% | 0.39% |
| Jan 2026 | 25.9% | 17.3% | 21.2% | 21.2% | 14.1% | 0.38% |
| Feb 2026 | 24.2% | 19.7% | 19.7% | 19.7% | 16.2% | 0.43% |
| Mar 2026 | 26.1% | 17.4% | 17.4% | 21.3% | 17.4% | 0.38% |
| Apr 2026 | 26.1% | 17.4% | 17.4% | 21.3% | 17.4% | 0.38% |
| May 2026 | 26.1% | 17.4% | 17.4% | 21.3% | 17.4% | 0.38% |
| Jun 2026 | 24.2% | 16.2% | 19.8% | 19.8% | 19.8% | 0.36% |
| Jul 2026 | 22% | 14.7% | 26.9% | 18% | 18% | 0.4% |
| Aug 2026 | 21.5% | 21.5% | 21.5% | 17.6% | 17.6% | 0.39% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clinique and Simple comparison changed over the last 12 months?
3 findings
- Clinique was ahead of Simple in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clinique’s estimated Share of Search among make up remover worldwide moved from 27.1% to 21.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Simple’s estimated Share of Search among make up remover worldwide moved from 0.4% to 0.39%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for make up remover worldwide in August 2026?
1 change
In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Clinique’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.