Clinique vs Heimish:Which is more popular?
In September 2026, Clinique had more branded searches than Heimish among cleansing balm brands worldwide. Clinique had about 673,000 branded searches, while Heimish had 9,900. Clinique made up 49.5% of all cleansing balm brand searches we track, and Heimish accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about cleansing balm brands, Clinique appeared in four of the five answers and Heimish in none.
Who do people search for more?
Clinique, about 68 searches for every 1 for Heimish
Who does AI mention more?
Clinique, mentioned in 4 of 5 answers, Heimish in 0
Who does AI recommend more?
Clinique, the only one of the two named
Follow Clinique vs Heimish and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cleansing balm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Heimish did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Banila Co5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Farmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
e.l.f.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elemis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heimish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleansing balm brands
5 answers
Asked ChatGPT
“Which cleansing balm brand should I buy?”
Asked ChatGPT
“What are the best cleansing balm brands?”
Asked ChatGPT
“What's the best cleansing balm brand for makeup removal?”
Searched Google, AI Overview
“best cleansing balm”
Searched Google, AI Overview
“cleansing balm for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Clinique or Heimish more popular in search?
This chart shows how often people search Google for Clinique and Heimish by name. Each line represents a brand's share of searches for all seven cleansing balm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clinique, Heimish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Elemis | e.l.f. | Banila Co | Beauty of Joseon | Heimish | Farmacy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 14.3% | 3.4% | 0.58% | 1.1% | 0.58% |
| Nov 2025 | 56.1% | 31% | 9.3% | 2.2% | 0.37% | 0.68% | 0.37% |
| Dec 2025 | 60.8% | 22.4% | 12.2% | 2.9% | 0.49% | 0.74% | 0.49% |
| Jan 2026 | 51.2% | 34.2% | 10.3% | 2.6% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 62% | 18.5% | 12.4% | 4.7% | 0.75% | 1.1% | 0.5% |
| Mar 2026 | 60.1% | 22% | 12% | 3.7% | 0.59% | 1.1% | 0.48% |
| Apr 2026 | 54.1% | 29.6% | 10.9% | 3.4% | 0.53% | 0.97% | 0.53% |
| May 2026 | 55.9% | 25% | 13.7% | 3.3% | 0.67% | 1% | 0.45% |
| Jun 2026 | 60.4% | 18% | 14.8% | 4.3% | 0.73% | 1.1% | 0.59% |
| Jul 2026 | 46.3% | 37.8% | 11.3% | 2.7% | 0.56% | 0.83% | 0.45% |
| Aug 2026 | 52.5% | 28.7% | 12.9% | 3.7% | 0.63% | 0.94% | 0.52% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 3.3% | 0.73% | 0.73% | 0.4% |
How has the Clinique and Heimish comparison changed over the last 12 months?
3 findings
- Clinique was ahead of Heimish in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among cleansing balm brands worldwide moved from 58.6% to 49.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Heimish’s share of searches among cleansing balm brands worldwide moved from 1.1% to 0.73%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
2 changes
In September 2026, Clinique lost share of searches among cleansing balm brands worldwide, from 52.5% to 49.5%.
In September 2026, Heimish fell from 5th to 6th among cleansing balm brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clinique’s and Heimish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cleansing balm brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.