Brandwave

How popular isNeutrogena?

In September 2026, people searched for Neutrogena by name about 937,000 times worldwide, a 9.4% decrease from the previous year. These searches made up 10.4% of all global moisturizer brand searches, placing Neutrogena fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, Neutrogena appeared in two of the four answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Neutrogena is the fifth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 20.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 16.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NiveaShare of searches 12.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. CetaphilShare of searches 11.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. NeutrogenaShare of searches 10.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+6 more

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Neutrogena is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Neutrogena4th
  5. Vanicream5th
  6. Kiehl's6th
  7. Clinique7th
  8. Nivea–
  9. Estée Lauder–
  10. Dermalogica–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Estée Lauder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dermalogica0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about moisturizer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which moisturizer brands compete with Neutrogena?

Neutrogena against moisturizer brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Nivea, Cetaphil, Neutrogena, Estée Lauder, Clinique, Kiehl's, Dermalogica, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNiveaCetaphilNeutrogenaEstée LauderCliniqueKiehl'sDermalogicaVanicreamDrunk Elephant
Oct 202518.2%18.2%10.2%10%10.3%12.1%8.2%6.7%2.4%1.6%2%
Nov 202517.4%14.2%11.1%9.5%7.9%14.2%9.5%9.5%2.9%1.6%2.3%
Dec 202519.7%16.1%10.5%8.8%9.5%13.2%8.8%7.2%2.2%1.8%2.2%
Jan 202620.8%17%11.2%11.3%10%9.3%7.6%6.2%2.8%1.9%1.9%
Feb 202622.5%18.4%10.2%10%10.4%10%6.8%5.5%2.5%2%1.7%
Mar 202624.1%16.1%8.9%10.7%10.3%10.7%7.2%5.9%2.6%1.8%1.5%
Apr 202625%16.7%9.3%11.1%10.6%9.1%7.5%5%2.2%1.8%1.5%
May 202625.8%17.2%9.3%9.4%10.9%9.4%7.7%5.2%2.3%1.6%1.3%
Jun 202623.2%19%10%10.4%10.3%8.5%7%5.7%2.5%2.1%1.4%
Jul 202623%18.8%12.7%10.3%9.9%8.5%6.9%4.6%2.1%2.1%1.1%
Aug 202622.4%18.3%11.4%10%11.7%8.2%6.7%5.5%2.5%2%1.3%
Sep 202620.4%16.7%12.4%11.1%10.4%9.2%7.5%6.1%2.7%2.2%1.2%

  1. 1.La Roche-Posay

    20.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2 points.

  2. 2.CeraVe

    16.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.6 points.

  3. 3.Nivea

    12.4%

    Moved from 4th to 3rd. 1.1M estimated branded searches, -2.2% vs prior month. Share +1 points.

  4. 4.Cetaphil

    11.1%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Neutrogena

    10.4%

    Moved from 3rd to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.3 points.

  6. 6.Estée Lauder

    9.2%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Clinique

    7.5%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  8. 8.Kiehl's

    6.1%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Dermalogica

    2.7%

    Held 9th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Vanicream

    2.2%

    Held 10th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Drunk Elephant

    1.2%

    Held 11th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

40 comparisons

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena worldwide fell from 1M to 937K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among moisturizer brands worldwide peaked at 11.7% in August 2026 and was lowest at 7.9% in November 2025.
  • Across the 12 months ending September 2026, Neutrogena fell from 4th to 5th among moisturizer brands worldwide.

How did search popularity change for moisturizer brands worldwide in September 2026?

6 changes

  1. In September 2026, Nivea overtook Neutrogena to rank 3rd among moisturizer brands worldwide, with 12.4% of the searches.

  2. In September 2026, Cetaphil overtook Neutrogena to rank 4th among moisturizer brands worldwide, with 11.1% of the searches.

  3. In September 2026, Estée Lauder gained share of searches among moisturizer brands worldwide, from 8.2% to 9.2%.

  4. In September 2026, Clinique gained share of searches among moisturizer brands worldwide, from 6.7% to 7.5%.

  5. In September 2026, Kiehl's gained share of searches among moisturizer brands worldwide, from 5.5% to 6.1%.

  6. In September 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 22.4% to 20.4%.

How are Neutrogena’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neutrogena
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena suntan lotion

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Neutrogena compete?

Neutrogena is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sheet masks2nd of 64.8%Show ranking
Skincare brands5th of 226.7%Show ranking
Face cleanser brands5th of 158.6%Show ranking
Moisturizer brands5th of 1110.4%Shown above
Cleansers4th of 614%Show ranking
Eye makeup remover brands4th of 714.9%Show ranking
SPF brands3rd of 1014.1%Show ranking
Face wash brands4th of 615.5%Show ranking
Sunscreen brands2nd of 1319.9%Show ranking
Sun cream brands5th of 82.8%Show ranking
Make up remover1st of 624.4%Show ranking
Baby sunscreen2nd of 624.7%Show ranking
Face sunscreen brands2nd of 630.9%Show ranking
Hand cream2nd of 633.8%Show ranking
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