Brandwave

Antipodes vs Neutrogena:Which is more popular?

In October 2026, Neutrogena had more branded searches than Antipodes among skincare brands worldwide. Neutrogena had about 977,000 branded searches, while Antipodes had 110,000. Neutrogena made up 6.3% of all skincare brand searches we track, and Antipodes accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Antipodes nor Neutrogena appeared in any of the five answers.

Among skincare brands worldwide in October 2026

Who do people search for more?

Neutrogena, about 9 searches for every 1 for Antipodes

Neutrogena 977K searchesAntipodes 110K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Antipodes in 0 of 5Neutrogena in 0 of 5

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Antipodes nor Neutrogena showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Paula's Choice4th
  5. Avène5th
  6. Cetaphil6th
  7. SkinCeuticals7th
  8. COSRX8th
  9. Neutrogena–
  10. +6 more
  11. Antipodes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Antipodes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Antipodes or Neutrogena more popular in search?

This chart shows how often people search Google for Antipodes and Neutrogena by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.

Antipodes and Neutrogena among skincare brands worldwide, by month

Share of searches by month for Neutrogena, Antipodes. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilLa Roche-PosayCeraVeThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8AvèneCOSRXAntipodes
Nov 202512.7%11.9%12.6%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.1%2.4%2%2%0.58%
Dec 202513.2%13.6%14.5%9%6.6%4.1%6.1%3.3%5%5%2.7%2.9%1.8%1.8%2.2%0.55%
Jan 202614.3%13.4%14.2%8.8%6.6%4.9%4.9%4%4%4%2.7%2.8%2.2%2.2%2.2%0.54%
Feb 202613.9%15%15.5%8.2%6.9%4.5%4.5%3.7%3.7%3.7%3%3.2%2%2%2%0.6%
Mar 202612.8%16.1%13.9%8.8%6.9%4.8%4.8%3.9%3.9%3.2%3.2%2.9%2.2%2.2%2.2%0.64%
Apr 202612.9%16.2%13.9%10.5%6.8%4.9%4.9%4%3.3%2.7%2.7%3%2.2%2.2%2.2%0.54%
May 202611.7%17%14.5%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.1%1.9%2.3%2.3%0.56%
Jun 202612.8%15.2%15.4%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%2.8%2%2%2%0.61%
Jul 202613.8%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%2.8%2.5%2.1%2.1%0.62%
Aug 202613.7%14.7%15.1%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.2%2.4%2%2%0.6%
Sep 202614.1%13.2%14%10.2%6.7%4.8%4.8%4%4%3.2%3.2%2.9%2.6%1.8%2.2%0.65%
Oct 202617.7%14.4%13%9.2%6.3%4.3%4.3%3.5%3.5%3.5%2.9%2.6%2.4%1.9%1.9%0.71%

How has branded search for Antipodes and Neutrogena changed worldwide over the last 12 months?

3 findings
  • Neutrogena was ahead of Antipodes in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Antipodes’ share of searches among skincare brands worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending October 2026, Neutrogena’s share of searches among skincare brands worldwide moved from 5.4% to 6.3%, and its estimated monthly branded searches moved from 1M to 977K.

How did search popularity change for skincare brands worldwide in October 2026?

0 changes

Neither Antipodes nor Neutrogena moved beyond provider rounding among skincare brands in October 2026.

How are Antipodes’ and Neutrogena’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Antipodes’ and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Antipodes

1 branded search term

  • antipodes

Neutrogena

6 branded search terms

  • neutrogena
  • neutrogena face wash
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena sunscreen
  • neutrogena suntan lotion

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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