Brandwave

Klorane vs Neutrogena:Which is searched more?

In September 2026, Neutrogena had more branded searches than Klorane among eye makeup remover brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Klorane’s 210, and held a 14.9% Share of Search versus Klorane’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among eye makeup remover brands worldwide in September 2026Which is more popular in search, Klorane or Neutrogena?
Klorane<0.01%210 searches
vs
Neutrogena14.9%935K searches
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Which is more popular in search, Klorane or Neutrogena?

Compare the eye makeup remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Klorane and Neutrogena among eye makeup remover brands worldwide, by month

Share of Search by month for Neutrogena, Klorane. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCetaphilL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526.5%14.5%14.5%14.9%17.7%11.9%<0.01%
Nov 202526.3%14.3%11.7%11.9%21.5%14.3%<0.01%
Dec 202528.6%12.8%12.8%13.8%19.2%12.8%<0.01%
Jan 202630.4%16.6%13.6%14.7%13.6%11.2%<0.01%
Feb 202632.2%14.4%14.4%14.9%14.4%9.7%<0.01%
Mar 202633.5%14.9%12.2%14.4%14.9%10.1%<0.01%
Apr 202634.5%15.4%12.6%14.6%12.6%10.4%<0.01%
May 202635.5%13%13%15%13%10.7%<0.01%
Jun 202633.3%14.9%14.9%14.7%12.2%10%<0.01%
Jul 202633.5%14.9%14.9%14.3%12.3%10.1%<0.01%
Aug 202632.4%14.5%14.5%17%11.9%9.7%<0.01%
Sep 202629.2%16%16%14.9%13.1%10.7%<0.01%

How has the Klorane and Neutrogena comparison changed over the last 12 months?

  • Neutrogena was ahead of Klorane in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Klorane’s estimated Share of Search among eye makeup remover brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 210.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among eye makeup remover brands worldwide held steady at 14.9%, and its estimated monthly branded searches moved from 1M to 935K.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 2nd among eye makeup remover brands worldwide, with 16% estimated Share of Search.

  2. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 16% estimated Share of Search.

  3. In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 17% to 14.9%.

  4. Estimated monthly branded searches for Klorane worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

Other head-to-heads among eye makeup remover brands

How each brand is measured

Brandwave collects information about searches that people make online using Klorane’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klorane

1 branded search term

  • klorane eye makeup remover

Neutrogena

4 branded search terms

  • neutrogena
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena suntan lotion

How the Brand Demand Index is measured

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