Brandwave

EltaMD vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than EltaMD among SPF brands worldwide. Neutrogena had about 861,000 branded searches, while EltaMD had 60,500. Neutrogena made up 14.1% of all SPF brand searches we track, and EltaMD accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about SPF brands, EltaMD appeared in four of the five answers and Neutrogena in three. EltaMD was mentioned before Neutrogena in four out of five answers.

Among SPF brands worldwide in September 2026

Who do people search for more?

Neutrogena, about 14 searches for every 1 for EltaMD

Neutrogena 861K searchesEltaMD 60.5K searches

Who does AI mention more?

EltaMD, mentioned in 4 of 5 answers, Neutrogena in 3

EltaMD in 4 of 5Neutrogena in 3 of 5

Who does AI recommend more?

EltaMD, named ahead of Neutrogena in 4 of 5 answers

EltaMD first in 4Neutrogena first in 1

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. EltaMD was listed before Neutrogena in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. EltaMD2nd
  3. Supergoop!3rd
  4. CeraVe4th
  5. Neutrogena5th
  6. Beauty of Joseon6th
  7. Blue Lizard7th
  8. Eucerin–
  9. COSRX–
  10. Bondi Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is EltaMD or Neutrogena more popular in search?

This chart shows how often people search Google for EltaMD and Neutrogena by name. Each line represents a brand's share of searches for all ten SPF brands we track, month by month, from English-language searches worldwide.

EltaMD and Neutrogena among SPF brands worldwide, by month

Share of searches by month for Neutrogena, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNeutrogenaBeauty of JoseonEucerinCOSRXSupergoop!Bondi SandsEltaMDBlue Lizard
Oct 202528.7%28.7%14.8%8.6%10.6%4.7%1.7%1.2%0.95%0.16%
Nov 202530.6%25%12.9%11.2%11.2%5%1.9%1.2%0.83%0.11%
Dec 202531.7%25.9%14.3%9.5%9.5%5.2%1.8%1.3%0.7%0.14%
Jan 202631%25.3%14%11.4%9.3%5.1%1.9%1%0.84%0.2%
Feb 202632.2%26.3%13.8%9.7%9.7%4.3%1.9%1.1%0.87%0.21%
Mar 202633.7%22.5%13.3%10.1%10.1%4.5%2.7%1.4%1.1%0.5%
Apr 202633.4%22.3%13.2%10%10%4.5%3.3%1.6%1.1%0.6%
May 202633%22%13%9.9%9.9%4.4%3.9%1.6%1.1%1.1%
Jun 202630.2%24.6%12.3%11.1%9.1%4.1%3.8%1.8%1.2%1.8%
Jul 202631.6%25.8%12.5%9.5%9.5%4.2%3.3%1.3%1%1.3%
Aug 202631.3%25.6%15.2%9.4%9.4%4.2%2.3%1%0.85%0.69%
Sep 202629.9%24.5%14.1%11%11%4.9%2%1.2%0.99%0.44%

How has the EltaMD and Neutrogena comparison changed over the last 12 months?

3 findings
  • Neutrogena was ahead of EltaMD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide moved from 0.95% to 0.99%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among SPF brands worldwide moved from 14.8% to 14.1%, and its estimated monthly branded searches moved from 942K to 861K.

How did search popularity change for SPF brands worldwide in September 2026?

1 change

  1. In September 2026, Neutrogena lost share of searches among SPF brands worldwide, from 15.2% to 14.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using EltaMD’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EltaMD

2 branded search terms

  • elta md
  • eltamd

Neutrogena

3 branded search terms

  • neutrogena
  • neutrogena hydro boost
  • neutrogena suntan lotion

How the Brand Demand Index is measured

Other head-to-heads among SPF brands

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