Brandwave

Drunk Elephant vs Neutrogena:Which is more popular?

In October 2026, Neutrogena had more branded searches than Drunk Elephant among skincare brands worldwide. Neutrogena had about 977,000 branded searches, while Drunk Elephant had 135,000. Neutrogena made up 6.3% of all skincare brand searches we track, and Drunk Elephant accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about skincare brands, Drunk Elephant appeared in one of the five answers and Neutrogena in none.

Among skincare brands worldwide in October 2026

Who do people search for more?

Neutrogena, about 7 searches for every 1 for Drunk Elephant

Neutrogena 977K searchesDrunk Elephant 135K searches

Who does AI mention more?

Drunk Elephant, mentioned in 1 of 5 answers, Neutrogena in 0

Drunk Elephant in 1 of 5Neutrogena in 0 of 5

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drunk Elephant was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Neutrogena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Paula's Choice4th
  5. Avène5th
  6. Cetaphil6th
  7. SkinCeuticals7th
  8. Drunk Elephant8th
  9. COSRX9th
  10. Neutrogena–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Drunk Elephant or Neutrogena more popular in search?

This chart shows how often people search Google for Drunk Elephant and Neutrogena by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.

Drunk Elephant and Neutrogena among skincare brands worldwide, by month

Share of searches by month for Neutrogena, Drunk Elephant. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilLa Roche-PosayCeraVeThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8AvèneCOSRXDrunk Elephant
Nov 202512.7%11.9%12.6%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.1%2.4%2%2%1.6%
Dec 202513.2%13.6%14.5%9%6.6%4.1%6.1%3.3%5%5%2.7%2.9%1.8%1.8%2.2%1.5%
Jan 202614.3%13.4%14.2%8.8%6.6%4.9%4.9%4%4%4%2.7%2.8%2.2%2.2%2.2%1.2%
Feb 202613.9%15%15.5%8.2%6.9%4.5%4.5%3.7%3.7%3.7%3%3.2%2%2%2%1.1%
Mar 202612.8%16.1%13.9%8.8%6.9%4.8%4.8%3.9%3.9%3.2%3.2%2.9%2.2%2.2%2.2%0.97%
Apr 202612.9%16.2%13.9%10.5%6.8%4.9%4.9%4%3.3%2.7%2.7%3%2.2%2.2%2.2%0.98%
May 202611.7%17%14.5%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.1%1.9%2.3%2.3%0.84%
Jun 202612.8%15.2%15.4%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%2.8%2%2%2%0.92%
Jul 202613.8%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%2.8%2.5%2.1%2.1%0.75%
Aug 202613.7%14.7%15.1%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.2%2.4%2%2%0.89%
Sep 202614.1%13.2%14%10.2%6.7%4.8%4.8%4%4%3.2%3.2%2.9%2.6%1.8%2.2%0.79%
Oct 202617.7%14.4%13%9.2%6.3%4.3%4.3%3.5%3.5%3.5%2.9%2.6%2.4%1.9%1.9%0.87%

How has branded search for Drunk Elephant and Neutrogena changed worldwide over the last 12 months?

3 findings
  • Neutrogena was ahead of Drunk Elephant in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Drunk Elephant’s share of searches among skincare brands worldwide moved from 1.6% to 0.87%, and its estimated monthly branded searches moved from 301K to 135K.
  • Across the 12 months ending October 2026, Neutrogena’s share of searches among skincare brands worldwide moved from 5.4% to 6.3%, and its estimated monthly branded searches moved from 1M to 977K.

How did search popularity change for skincare brands worldwide in October 2026?

1 change

  1. In October 2026, Drunk Elephant rose from 20th to 19th among skincare brands worldwide.

How are Drunk Elephant’s and Neutrogena’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Drunk Elephant’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drunk Elephant

1 branded search term

  • drunk elephant

Neutrogena

6 branded search terms

  • neutrogena
  • neutrogena face wash
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena sunscreen
  • neutrogena suntan lotion

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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