Brandwave

How popular isDrunk Elephant in search?

In September 2026, there were an estimated 110K branded searches for Drunk Elephant worldwide which is down 45.3% over the last 12 months. Drunk Elephant holds 2.2% estimated Share of Search among moisturizer brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe30.5%
  2. Cetaphil20.3%
  3. Estée Lauder16.7%
  4. Clinique13.7%
  5. Kiehl's11.2%
  6. Dermalogica5%
  7. Drunk Elephant2.2%
  8. Bubble0.37%
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Which moisturizer brands compete with Drunk Elephant?

Drunk Elephant against moisturizer brands worldwide, by month

Share of Search by month for CeraVe, Cetaphil, Estée Lauder, Clinique, Kiehl's, Dermalogica, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202530.3%16.6%20.2%13.6%11.2%4.1%3.3%0.67%
Nov 202522.8%15.2%22.8%15.2%15.2%4.6%3.7%0.5%
Dec 202527.4%15%22.5%15%12.3%3.7%3.7%0.5%
Jan 202630.1%20%16.4%13.5%11.1%4.9%3.3%0.67%
Feb 202633.3%18.2%18.2%12.2%10%4.5%3%0.6%
Mar 202629.2%19.5%19.5%13.1%10.7%4.8%2.6%0.53%
Apr 202631.2%20.8%17%14%9.4%4.2%2.8%0.56%
May 202632.6%17.8%17.8%14.7%9.8%4.4%2.4%0.48%
Jun 202634.7%18.9%15.6%12.7%10.4%4.7%2.6%0.42%
Jul 202635.8%19.6%16.1%13.2%8.8%3.9%2.2%0.43%
Aug 202634.7%19%15.6%12.8%10.4%4.7%2.6%0.34%
Sep 202630.5%20.3%16.7%13.7%11.2%5%2.2%0.37%

  1. 1.CeraVe

    30.5%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.

  2. 2.Cetaphil

    20.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Estée Lauder

    16.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Clinique

    13.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Kiehl's

    11.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Dermalogica

    5%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Drunk Elephant

    2.2%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Bubble

    0.37%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Drunk Elephant and its closest rivals

Every comparison with Drunk Elephant

How has branded search demand for Drunk Elephant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Drunk Elephant worldwide fell from 201K to 110K.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide decreased from 3.3% to 2.2%.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide peaked at 3.7% in November 2025 and was lowest at 2.2% in July 2026.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among moisturizer brands worldwide, from 19% to 20.3%.

  2. In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 15.6% to 16.7%.

  3. In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 12.8% to 13.7%.

  4. In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.

  5. In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 34.7% to 30.5%.

  6. Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

Where does Drunk Elephant compete?

Drunk Elephant is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands17th of 200.97%Show ranking
Moisturizer brands7th of 82.2%Shown above
Tinted sunscreen brands6th of 82.6%Show ranking

How is Drunk Elephant measured?

Brandwave collects information about searches that people make online using Drunk Elephant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • drunk elephant

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How the Brand Demand Index is measured

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