Brandwave

How popular isDrunk Elephant in search?

In September 2026, there were an estimated 110K branded searches for Drunk Elephant worldwide which is down 45.3% over the last 12 months. Drunk Elephant holds 2% estimated Share of Search among tinted sunscreen brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil36.3%
  2. CeraVe33.9%
  3. Clinique11.9%
  4. Bioderma9.8%
  5. Avène4.4%
  6. Drunk Elephant2%
  7. Bondi Sands1.6%
  8. COOLA0.1%
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Which tinted sunscreen brands compete with Drunk Elephant?

Drunk Elephant against tinted sunscreen brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, Clinique, Bioderma, Avène, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeCliniqueBiodermaAvèneDrunk ElephantBondi SandsCOOLA
Oct 202532.8%36.1%13%8.7%4.8%3.2%1.4%0.09%
Nov 202532.2%31.8%16.4%9.1%5%4.1%1.4%0.08%
Dec 202532.1%35.2%14.8%8.1%4.5%3.6%1.5%0.08%
Jan 202634.5%34.3%11.9%9.7%5.3%2.9%1.3%0.1%
Feb 202633.8%37.2%10.9%8.9%4.9%2.7%1.4%0.14%
Mar 202632.6%35%12.3%10%5.5%2.5%1.9%0.23%
Apr 202632.4%34.9%12.2%10%5.5%2.5%2.3%0.23%
May 202630.5%35.7%12.8%10.4%5.7%2.1%2.5%0.3%
Jun 202632.4%37.1%11.2%9.1%5%2.2%2.6%0.39%
Jul 202634.2%36.8%11%9%4.9%1.8%1.8%0.32%
Aug 202634%37.3%11%9%4.9%2.2%1.5%0.17%
Sep 202636.3%33.9%11.9%9.8%4.4%2%1.6%0.1%

  1. 1.Cetaphil

    36.3%

    Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +2.3 points.

  2. 2.CeraVe

    33.9%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -3.4 points.

  3. 3.Clinique

    11.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Bioderma

    9.8%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Avène

    4.4%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  6. 6.Drunk Elephant

    2%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  7. 7.Bondi Sands

    1.6%

    Held 7th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.1 points.

  8. 8.COOLA

    0.1%

    Held 8th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare search popularity between Drunk Elephant and its closest rivals

Every comparison with Drunk Elephant

How has branded search demand for Drunk Elephant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Drunk Elephant worldwide fell from 201K to 110K.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among tinted sunscreen brands worldwide decreased from 3.2% to 2%.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among tinted sunscreen brands worldwide peaked at 4.1% in November 2025 and was lowest at 1.8% in July 2026.

How did search popularity change for tinted sunscreen brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe to become the leader among tinted sunscreen brands worldwide, with 36.3% estimated Share of Search.

  2. In September 2026, Clinique gained estimated Share of Search among tinted sunscreen brands worldwide, from 11% to 11.9%.

  3. In September 2026, Bioderma gained estimated Share of Search among tinted sunscreen brands worldwide, from 9% to 9.8%.

  4. In September 2026, CeraVe lost estimated Share of Search among tinted sunscreen brands worldwide, from 37.3% to 33.9%.

  5. In September 2026, Avène lost estimated Share of Search among tinted sunscreen brands worldwide, from 4.9% to 4.4%.

  6. Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

Where does Drunk Elephant compete?

Drunk Elephant is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands18th of 200.79%Show ranking
Moisturizer brands7th of 81.7%Show ranking
Tinted sunscreen brands6th of 82%Shown above

How is Drunk Elephant measured?

Brandwave collects information about searches that people make online using Drunk Elephant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • drunk elephant

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How the Brand Demand Index is measured

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