Brandwave

Aveeno vs Drunk Elephant:Which is more popular?

In October 2026, Aveeno had more branded searches than Drunk Elephant among moisturizer brands worldwide. Aveeno had about 92,300 branded searches, while Drunk Elephant had 17,100. Aveeno made up 5.1% of all moisturizer brand searches we track, and Drunk Elephant accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, neither Aveeno nor Drunk Elephant appeared in any of the four answers.

Among moisturizer brands worldwide in October 2026

Who do people search for more?

Aveeno, about 5 searches for every 1 for Drunk Elephant

Aveeno 92.3K searchesDrunk Elephant 17.1K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Aveeno in 0 of 4Drunk Elephant in 0 of 4

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Aveeno nor Drunk Elephant showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Neutrogena4th
  5. Vanicream5th
  6. Kiehl's6th
  7. Clinique7th
  8. Nivea–
  9. Aveeno–
  10. Drunk Elephant–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aveeno0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about moisturizer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Aveeno or Drunk Elephant more popular in search?

This chart shows how often people search Google for Aveeno and Drunk Elephant by name. Each line represents a brand's share of searches for all 11 moisturizer brands we track, month by month, from English-language searches worldwide.

Aveeno and Drunk Elephant among moisturizer brands worldwide, by month

Share of searches by month for Aveeno, Drunk Elephant. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilCeraVeLa Roche-PosayNiveaAveenoVanicreamNeutrogenaCliniqueKiehl'sDrunk ElephantDermalogica
Nov 202534.4%16.7%11.7%12.2%5.1%4.1%4.1%4.7%3.5%2.6%0.77%
Dec 202534.4%16.9%11.8%12.2%5.1%4.9%3.2%4.7%3.5%2.6%0.64%
Jan 202635.2%17.6%12.5%10.9%5.2%5.2%3.9%3.9%3.1%1.8%0.77%
Feb 202634%19.7%12.1%10.5%5.4%5.2%3.7%3.8%3%1.7%0.76%
Mar 202632.6%19.6%13.6%10.1%5.3%4.8%4.4%4.4%3%1.7%0.74%
Apr 202634.5%17.4%12.7%10.7%5.5%5.1%4.5%4.6%2.7%1.5%0.77%
May 202631.9%19.2%13.5%10.3%5.3%4.8%5%5.1%2.5%1.6%0.85%
Jun 202632.8%19.8%12%10.1%5.4%5.9%5.2%4.4%2.3%1.4%0.74%
Jul 202633.6%17.3%12.9%11%5.8%6%4.5%4.5%2.2%1.4%0.76%
Aug 202636.6%15.8%13.4%11.1%5.3%5.6%3.9%4%2.2%1.3%0.81%
Sep 202635.7%17.8%13.1%11%5.2%5.3%3.8%4%2.3%1.2%0.66%
Oct 202640.8%13.8%11.9%11.8%5.1%5%4.4%3.8%1.8%0.95%0.61%

Aveeno and Drunk Elephant sell other things too, so only their searches that name this product count here, like “aveeno face cream”.

How has branded search for Aveeno and Drunk Elephant changed worldwide over the last 12 months?

3 findings
  • Aveeno was ahead of Drunk Elephant in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K.
  • Across the 12 months ending October 2026, Drunk Elephant’s share of searches among moisturizer brands worldwide moved from 2.6% to 0.95%, and its estimated monthly branded searches moved from 37.8K to 17.1K.

How did search popularity change for moisturizer brands worldwide in October 2026?

2 changes

  1. Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026.

  2. Estimated monthly branded searches for Drunk Elephant worldwide fell 54.7% over 12 measured months, from 37.8K to 17.1K in October 2026.

How are Aveeno’s and Drunk Elephant’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Aveeno’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

4 branded search terms

  • aveeno face cream
  • aveeno face moisturizer
  • aveeno moisturiser
  • aveeno moisturizer

Drunk Elephant

4 branded search terms

  • drunk elephant face cream
  • drunk elephant face moisturizer
  • drunk elephant moisturiser
  • drunk elephant moisturizer

How the Brand Demand Index is measured

Other head-to-heads among moisturizer brands

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