Brandwave

How popular isPalmolive in search?

In September 2026, there were an estimated 90.5K branded searches for Palmolive worldwide which held steady over the last 12 months. Palmolive holds 3.7% estimated Share of Search among body wash and soap brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove68.1%
  2. Lux15.1%
  3. Dettol10.1%
  4. Palmolive3.7%
  5. Protex2.5%
  6. Imperial Leather0.41%
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Which body wash and soap brands compete with Palmolive?

Palmolive against body wash and soap brands worldwide, by month

Share of Search by month for Dove, Lux, Dettol, Palmolive, Protex. The figures are in the table below the chart.

View monthly share of search table
MonthDoveLuxDettolPalmoliveProtexImperial Leather
Oct 202566.7%15.8%10.5%3.9%2.6%0.52%
Nov 202559.4%23.3%10.4%3.8%2.6%0.51%
Dec 202561.4%20.7%11.3%3.4%2.8%0.46%
Jan 202663.7%17.2%11.5%4.2%2.8%0.46%
Feb 202665.2%18.3%10%3.7%2.5%0.4%
Mar 202666.8%15.8%10.5%3.9%2.6%0.42%
Apr 202663.1%17.4%11.6%4.3%2.9%0.7%
May 202666.8%15.8%10.5%3.9%2.6%0.42%
Jun 202664.8%16.7%11.2%4.1%2.8%0.45%
Jul 202664.2%16.6%11.1%5%2.7%0.45%
Aug 202668.5%15%10%3.7%2.5%0.4%
Sep 202668.1%15.1%10.1%3.7%2.5%0.41%

  1. 1.Dove

    68.1%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.Lux

    15.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Dettol

    10.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Palmolive

    3.7%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Protex

    2.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Imperial Leather

    0.41%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Palmolive and its closest rivals

Every comparison with Palmolive

How has branded search demand for Palmolive changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Palmolive worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Palmolive’s estimated Share of Search among body wash and soap brands worldwide peaked at 5% in July 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for body wash and soap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Palmolive compete?

Palmolive is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body wash and soap brands4th of 63.7%Shown above
Foaming hand wash brands3rd of 44.5%Show ranking
Dishwashing detergent brands2nd of 635.7%Show ranking
Dishwashing liquid brands2nd of 536.8%Show ranking

How is Palmolive measured?

Brandwave collects information about searches that people make online using Palmolive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • palmolive

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How the Brand Demand Index is measured

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