Brandwave

How popular isAveeno?

In September 2026, people searched for Aveeno by name about 336,000 times worldwide, about the same as the previous year. These searches made up 3.8% of all global body wash and soap brand searches, placing Aveeno sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about body wash and soap brands, Aveeno appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Aveeno is the sixth most searched of 9 competitors and the third most recommended in AI answers.

  1. DoveShare of searches 38.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 34.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LuxShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DettolShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AveenoShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aveeno is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Aveeno3rd
  4. Vanicream4th
  5. Lux–
  6. Dettol–
  7. Palmolive–
  8. Protex–
  9. Imperial Leather–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body wash and soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body wash and soap brands compete with Aveeno?

Aveeno against body wash and soap brands worldwide, by month

Share of searches by month for Dove, CeraVe, Lux, Dettol, Vanicream, Aveeno, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveCeraVeLuxDettolVanicreamAveenoPalmoliveProtexImperial Leather
Oct 202534.4%40.4%8.1%5.4%3.6%4.4%2%1.3%0.27%
Nov 202530.6%39.8%12%5.4%4.4%4.4%2%1.3%0.26%
Dec 202530.3%41.5%10.2%5.6%4.6%4.6%1.7%1.4%0.22%
Jan 202631.2%41.9%8.4%5.6%4.6%4.6%2.1%1.4%0.23%
Feb 202631.2%43.4%8.7%4.8%4.8%3.9%1.8%1.2%0.19%
Mar 202634.1%40.1%8.1%5.4%4.4%4.4%2%1.3%0.22%
Apr 202630.7%42.1%8.5%5.7%4.6%4.6%2.1%1.4%0.34%
May 202634.7%40.7%8.2%5.5%3.7%3.7%2%1.3%0.22%
Jun 202632.4%41.6%8.4%5.6%4.6%3.8%2.1%1.4%0.23%
Jul 202632.3%41.4%8.3%5.6%4.6%3.7%2.5%1.4%0.22%
Aug 202636.1%39.3%7.9%5.3%4.3%3.5%1.9%1.3%0.21%
Sep 202638.6%34.9%8.6%5.7%4.7%3.8%2.1%1.4%0.23%

  1. 1.Dove

    38.6%

    Moved from 2nd to 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +2.4 points.

  2. 2.CeraVe

    34.9%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.4 points.

  3. 3.Lux

    8.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Dettol

    5.7%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Vanicream

    4.7%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Aveeno

    3.8%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Palmolive

    2.1%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Protex

    1.4%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Imperial Leather

    0.23%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Aveeno and its closest rivals

Every comparison with Aveeno

50 comparisons

How has branded search demand for Aveeno changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno worldwide held steady, from 332K to 336K.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among body wash and soap brands worldwide decreased from 4.4% to 3.8%.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among body wash and soap brands worldwide peaked at 4.6% in April 2026 and was lowest at 3.5% in August 2026.
  • Across the 12 months ending September 2026, Aveeno fell from 5th to 6th among body wash and soap brands worldwide.

How did search popularity change for body wash and soap brands worldwide in September 2026?

6 changes

  1. In September 2026, Dove overtook CeraVe to become the leader among body wash and soap brands worldwide, with 38.6% of the searches.

  2. In September 2026, Lux gained share of searches among body wash and soap brands worldwide, from 7.9% to 8.6%.

  3. In September 2026, CeraVe lost share of searches among body wash and soap brands worldwide, from 39.3% to 34.9%.

  4. Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Aveeno’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aveeno
  • aveeno baby lotion
  • aveeno body wash
  • aveeno lotion

Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Aveeno compete?

Aveeno is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Face cleanser brands15th of 151.5%Show ranking
Body care brands6th of 94.7%Show ranking
Body wash brands5th of 65.9%Show ranking
Sensitive skin brands5th of 64.5%Show ranking
Face moisturizer brands4th of 56.9%Show ranking
Body wash and soap brands6th of 93.8%Shown above
Body lotion4th of 68%Show ranking
Baby sunscreen4th of 66.5%Show ranking
Shampoo and conditioner brands6th of 96.5%Show ranking
Baby shampoo5th of 68.2%Show ranking
Hand cream3rd of 613.2%Show ranking
Body oil brands3rd of 515.8%Show ranking
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