Aveeno vs Childs Farm:Which is more popular by branded search?
In August 2026, Aveeno had more branded searches than Childs Farm among baby shampoo worldwide. Aveeno was estimated to have 165K branded searches compared to Childs Farm’s 9.9K, and held a 6% Share of Search versus Childs Farm’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Childs Farm?
Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aveeno, Childs Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Weleda | Aveeno | Childs Farm | Johnson's |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 10.4% | 10.4% | 6.9% | 0.34% | — |
| Nov 2025 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Dec 2025 | 75.5% | 8.6% | 8.6% | 7% | 0.34% | — |
| Jan 2026 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Feb 2026 | 74.2% | 10.7% | 8.8% | 5.9% | 0.35% | — |
| Mar 2026 | 74.2% | 10.2% | 8.3% | 6.8% | 0.41% | — |
| Apr 2026 | 74.2% | 10.2% | 8.4% | 6.8% | 0.41% | — |
| May 2026 | 73.1% | 11.2% | 9.1% | 6.1% | 0.45% | — |
| Jun 2026 | 73% | 11.2% | 9.2% | 6.2% | 0.37% | — |
| Jul 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Aug 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Aveeno and Childs Farm comparison changed over the last 12 months?
3 findings
- Aveeno was ahead of Childs Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide moved from 6.9% to 6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Childs Farm’s estimated Share of Search among baby shampoo worldwide moved from 0.34% to 0.36%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for baby shampoo worldwide in August 2026?
1 change
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Childs Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
1 branded search term
- aveeno
Childs Farm
1 branded search term
- childs farm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.