Aussie vs Aveeno:Which is searched more?
In September 2026, Aveeno had more branded searches than Aussie among shampoo and conditioner brands worldwide. Aveeno was estimated to have 226K branded searches compared to Aussie’s 3.6K, and held an 8.7% Share of Search versus Aussie’s 0.14%. These are worldwide searches for English-language branded terms.
Follow Aussie vs Aveeno and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aussie or Aveeno?
Compare the shampoo and conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aveeno, Aussie. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Aesop | Hims | Aveeno | Aussie | CHI | Keeps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 35.7% | 19.7% | 8.6% | 0.1% | 0.1% | <0.01% |
| Nov 2025 | 26.2% | 47.8% | 17.5% | 8.3% | 0.09% | 0.11% | <0.01% |
| Dec 2025 | 25.2% | 46% | 20.6% | 8% | 0.09% | 0.09% | <0.01% |
| Jan 2026 | 29.8% | 36.2% | 24.4% | 9.5% | 0.1% | 0.1% | <0.01% |
| Feb 2026 | 32.4% | 32.4% | 26.5% | 8.4% | 0.11% | 0.09% | <0.01% |
| Mar 2026 | 34.1% | 34.1% | 23% | 8.5% | 0.12% | 0.1% | <0.01% |
| Apr 2026 | 31.8% | 31.8% | 26% | 10.1% | 0.11% | 0.11% | <0.01% |
| May 2026 | 36.7% | 30.2% | 24.7% | 8.3% | 0.11% | 0.09% | <0.01% |
| Jun 2026 | 32.3% | 32.3% | 26.4% | 8.8% | 0.14% | 0.09% | <0.01% |
| Jul 2026 | 32.3% | 32.3% | 26.4% | 8.8% | 0.14% | 0.09% | <0.01% |
| Aug 2026 | 38.4% | 31.6% | 21.1% | 8.7% | 0.14% | 0.09% | <0.01% |
| Sep 2026 | 38.4% | 31.6% | 21.1% | 8.7% | 0.14% | 0.09% | <0.01% |
How has the Aussie and Aveeno comparison changed over the last 12 months?
3 findings
- Aveeno was ahead of Aussie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie’s estimated Share of Search among shampoo and conditioner brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among shampoo and conditioner brands worldwide moved from 8.6% to 8.7%, and its estimated monthly branded searches moved from 242K to 226K.
How did search popularity change for shampoo and conditioner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Other head-to-heads among shampoo and conditioner brands
How each brand is measured
Brandwave collects information about searches that people make online using Aussie’s and Aveeno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.