Brandwave

How popular isAussie in search?

In August 2026, there were an estimated 3.6K branded searches for Aussie worldwide which is up 24.1% over the last 11 months. Aussie holds 0.31% estimated Share of Search among conditioner brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garnier46.8%
  2. Herbal Essences25.6%
  3. Pantene20.9%
  4. OGX6.3%
  5. Aussie0.31%
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Where does Aussie compete?

Aussie is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Conditioner brands5th of 50.31%Shown below
Dry shampoo5th of 61.7%Show ranking

Which conditioner brands compete with Aussie?

Aussie against conditioner brands worldwide, by month

Share of Search by month for Garnier, Herbal Essences, Pantene, OGX, Aussie. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierHerbal EssencesPanteneOGXAussie
Oct 202549.8%22.3%22.3%5.5%0.26%
Nov 202544.2%24.1%24.1%7.3%0.28%
Dec 202544.2%24.1%24.1%7.3%0.28%
Jan 202644.2%24.1%24.1%7.3%0.28%
Feb 202644.2%24.1%24.1%7.3%0.28%
Mar 202646.8%25.6%20.9%6.3%0.31%
Apr 202649.2%22%22%6.6%0.26%
May 202649.2%22%22%6.6%0.26%
Jun 202646.8%25.6%20.9%6.3%0.31%
Jul 202646.8%25.6%20.9%6.3%0.31%
Aug 202646.8%25.6%20.9%6.3%0.31%
Sep 2026—————

  1. 1.Garnier

    46.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Herbal Essences

    25.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pantene

    20.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.OGX

    6.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aussie

    0.31%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Aussie and its closest rivals

How has branded search demand for Aussie changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aussie worldwide rose from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Aussie’s estimated Share of Search among conditioner brands worldwide held steady, from 0.26% to 0.31%.

How did search popularity change for conditioner brands worldwide in August 2026?

  1. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  3. Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

How is Aussie measured?

Brandwave collects information about searches that people make online using Aussie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aussie hair

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Aussie your brand?

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