Aussie vs Ethique:Which is searched more?
In September 2026, Ethique had more branded searches than Aussie among shampoo bar brands worldwide. Ethique was estimated to have 40.5K branded searches compared to Aussie’s 3.6K, and held a 2% Share of Search versus Aussie’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aussie or Ethique?
Compare the shampoo bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ethique, Aussie. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
How has the Aussie and Ethique comparison changed over the last 12 months?
3 findings
- Ethique was ahead of Aussie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie’s estimated Share of Search among shampoo bar brands worldwide moved from 0.12% to 0.17%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Ethique’s estimated Share of Search among shampoo bar brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for shampoo bar brands worldwide in September 2026?
2 changes
In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Other head-to-heads among shampoo bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Aussie’s and Ethique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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