How popular isEthique in search?
In September 2026, there were an estimated 40.5K branded searches for Ethique worldwide which is down 18.2% over the last 12 months. Ethique holds 2% estimated Share of Search among shampoo bar brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Ethique compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shampoo bar brands | 4th of 6 | 2% | Shown below |
| Conditioner bar brands | 4th of 4 | 2% | Show ranking |
Which shampoo bar brands compete with Ethique?
Share of Search by month for Lush, Garnier, Kitsch, Ethique. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.5% | 1.5M | +23% | +7.5 points | |
| 2, held 2nd | 21.7% | 450K | -18.2% | -7.5 points | |
| 3, held 3rd | 2.8% | 57.6K | -3% | -0.4 points | |
| 4, held 4th | 2% | 40.5K | +49.4% | +0.5 points | |
| 5, held 5th | 0.87% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.17% | 3.6K | 0% | 0 points |
1.
Lush72.5%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.5 points.
2.
Garnier21.7%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7.5 points.
3.
Kitsch2.8%
Held 3rd. 57.6K estimated branded searches, -3% vs prior month. Share -0.4 points.
4.
Ethique2%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.
5.
ecostore0.87%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Aussie0.17%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ethique and its closest rivals
Every comparison with Ethique
5 comparisons
How has branded search demand for Ethique changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ethique worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Ethique’s estimated Share of Search among shampoo bar brands worldwide peaked at 2.3% in March 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Ethique fell from 3rd to 4th among shampoo bar brands worldwide.
How did search popularity change for shampoo bar brands worldwide in September 2026?
5 changes
In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%.
In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 29.3% to 21.7%.
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How is Ethique measured?
Brandwave collects information about searches that people make online using Ethique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ethique
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Is Ethique your brand?
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