Ethique vs Kitsch:Which is searched more?
In September 2026, Kitsch had more branded searches than Ethique among shampoo bar brands worldwide. Kitsch was estimated to have 57.6K branded searches compared to Ethique’s 40.5K, and held a 2.8% Share of Search versus Ethique’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ethique or Kitsch?
Compare the shampoo bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kitsch, Ethique. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
How has the Ethique and Kitsch comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Kitsch took it in January 2026.
- Across the 12 months ending September 2026, Ethique’s estimated Share of Search among shampoo bar brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 41.9K to 57.6K.
How did search popularity change for shampoo bar brands worldwide in September 2026?
2 changes
In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
Other head-to-heads among shampoo bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Ethique’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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