How popular isKitsch in search?
In September 2026, there were an estimated 77.7K branded searches for Kitsch worldwide which is up 38% over the last 12 months. Kitsch holds 3% estimated Share of Search among conditioner bar brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which conditioner bar brands compete with Kitsch?
Share of Search by month for Lush, Garnier, Kitsch. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 34% | 1.9% | 1.7% |
| Nov 2025 | 73.2% | 24% | 1.5% | 1.3% |
| Dec 2025 | 77.4% | 20.3% | 1.4% | 0.94% |
| Jan 2026 | 65.2% | 30.3% | 2.7% | 1.8% |
| Feb 2026 | 55.9% | 39% | 3.2% | 1.9% |
| Mar 2026 | 56.9% | 38.5% | 2.7% | 1.9% |
| Apr 2026 | 52.1% | 42.5% | 3.7% | 1.7% |
| May 2026 | 52.2% | 42.6% | 3.5% | 1.7% |
| Jun 2026 | 51.3% | 44.2% | 3.1% | 1.4% |
| Jul 2026 | 51.6% | 44.4% | 2.9% | 1.1% |
| Aug 2026 | 50.3% | 45.2% | 3.4% | 1.1% |
| Sep 2026 | 57.9% | 37.5% | 3% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 1.5M | +23% | +7.6 points | |
| 2, held 2nd | 37.5% | 971K | -11.4% | -7.7 points | |
| 3, held 3rd | 3% | 77.7K | -6.2% | -0.4 points | |
| 4, held 4th | 1.6% | 40.5K | +49.4% | +0.4 points |
1.
Lush57.9%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.6 points.
2.
Garnier37.5%
Held 2nd. 971K estimated branded searches, -11.4% vs prior month. Share -7.7 points.
3.
Kitsch3%
Held 3rd. 77.7K estimated branded searches, -6.2% vs prior month. Share -0.4 points.
4.
Ethique1.6%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.4 points.
Compare search popularity between Kitsch and its closest rivals
Every comparison with Kitsch
16 comparisons
How has branded search demand for Kitsch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kitsch worldwide rose from 56.3K to 77.7K.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among conditioner bar brands worldwide increased from 1.9% to 3%.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among conditioner bar brands worldwide peaked at 3.7% in April 2026 and was lowest at 1.4% in December 2025.
How did search popularity change for conditioner bar brands worldwide in September 2026?
4 changes
In September 2026, Lush gained estimated Share of Search among conditioner bar brands worldwide, from 50.3% to 57.9%.
In September 2026, Garnier lost estimated Share of Search among conditioner bar brands worldwide, from 45.2% to 37.5%.
Estimated monthly branded searches for Kitsch worldwide rose 38% over 12 measured months, from 56.3K to 77.7K in September 2026.
Estimated monthly branded searches for Ethique worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Kitsch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shampoo bar brands | 3rd of 6 | 3% | Show ranking |
| Conditioner bar brands | 3rd of 4 | 3% | Shown above |
| Hair accessories brands | 3rd of 6 | 7.6% | Show ranking |
| Hair clips brands | 3rd of 6 | 11.4% | Show ranking |
| Snap clips brands | 2nd of 3 | 31.3% | Show ranking |
| Shower cap brands | 1st of 6 | 46.5% | Show ranking |
How is Kitsch measured?
Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- kitsch hair
- kitsch hair clip
- kitsch shampoo
- kitsch shampoo bar
- kitsch shower cap
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Is Kitsch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.