ecostore vs Kitsch:Which is searched more?
In September 2026, Kitsch had more branded searches than ecostore among shampoo bar brands worldwide. Kitsch was estimated to have 57.6K branded searches compared to ecostore’s 18.1K, and held a 2.8% Share of Search versus ecostore’s 0.87%. These are worldwide searches for English-language branded terms.
Follow ecostore vs Kitsch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ecostore or Kitsch?
Compare the shampoo bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kitsch, ecostore. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
How has the ecostore and Kitsch comparison changed over the last 12 months?
3 findings
- Kitsch was ahead of ecostore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ecostore’s estimated Share of Search among shampoo bar brands worldwide moved from 0.73% to 0.87%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 41.9K to 57.6K.
How did search popularity change for shampoo bar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
Other head-to-heads among shampoo bar brands
How each brand is measured
Brandwave collects information about searches that people make online using ecostore’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.